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Quality Score is Google’s measure of how relevant a keyword is. As soon as Google has enough data, keywords in an advertiser’s account are assigned a score between 1 and 10, with 10 being the best.
This number is a representation of the aggregate relevance of the keyword across the many auctions in which it participates. It is meant to guide advertisers but it is not used to rank ads. While the 1-10 number helps advertisers gauge how good a job they are doing at choosing the right keywords, writing good ads, and driving users to helpful landing pages, it’s the real-time Quality Score that really matters.
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