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Paid Media Delivers Immediate Results
We understand that you don’t have time or money to waste – we build on investing in success. Our expert team creates maximum return across all relevant media platforms in today’s digital media landscape. From research to media buying to leveraging insightful analytics – we deliver maximum value with the lowest investment risk possible.
What Is Quality Score?
Quality Score is Google’s measure of how relevant a keyword is. As soon as Google has enough data, keywords in an advertiser’s account are assigned a score between 1 and 10, with 10 being the best.
This number is a representation of the aggregate relevance of the keyword across the many auctions in which it participates. It is meant to guide advertisers but it is not used to rank ads. While the 1-10 number helps advertisers gauge how good a job they are doing at choosing the right keywords, writing good ads, and driving users to helpful landing pages, it’s the real-time Quality Score that really matters.
You deserve a clear ROI for your hard-earned online advertising dollars. Let Paton Marketing earn your trust by taking the guesswork out of digital marketing.