Branding has moved away from the conventional norms that the only way of selling more is an improvement.
In the world where peer pressure, visual presence and the amount of buzz around a brand determine the
sale for a product. Improving the product takes a back seat. While both hold similar importance, there
areas in which one dominates the other in terms of generating traffic.
Online marketing has reached a level where marketers cannot depend on improving the quality of the
product to amplify sales. Your product may be the next big thing in the world and ready to capture its
potential market. However, without marketing your million dollars worth project may not see consumers
even mentioning its name.
Marketers, therefore, play a role if not more than as crucial as manufacturers. Taking a very basic example
of packaged drinking water. The use and importance of water are well known to the people around the
world. Despite this given fact, there are several advertisements and T.V. commercials made to promote
All of this indicate that marketing is an important aspect of sale amplification. Companies over the time
have marketed the same products in different ways to keep the sales far from declining. The biggest
example is may be that of beverages like COCA- COLA.
The world’s leading beverage manufacturer COCA-COLA company, since its inception, has been investing
heavily in advertising because of many reasons. One of them was creating the need to buy. Which is till
date part of each of their campaigns. In all these campaigns, they targeted specific audiences while
stressing the need to enjoy by drinking this beverage.
Explaining consumers, where can they make use of a product is essential. Once done, then there is a need to
give them a reminder time that the product has great significance in daily li8fe and on special occasions. This
builds a psychological cycle in the minds of consumers making them demand more of the product.
Customizing marketing strategy according to location, time and trends has been a trademark of building a reputation. Change drives sustainability, and if you exist in the market only, then you can dominate the
market. While making one commercial for one purpose is a safe road, a plane that everybody can walk on.
However, the trophies and peaks that are to be won and summited respectively are usually on the top.
Therefore, marketing organisations cannot rely on a single strategy that has benefited them in the past.
Marketing needs to have consistent efforts and innovations. When the consumer of today has the option
of drifting from one site to another, it can be considered even more necessary to deploy creative and
innovative brains. So that the audiences get entertained and connect well.