OK, so you’ve set up your Facebook, Twitter or other social media business pages. If you haven’t set these up yet, please go and do that right now! Let me guess…. It seems like nothing is really happening on it and it’s unclear if this social media marketing is showing you a good return on your investment/time.
For you, we made the ‘Social media engagement hand guide’. Following these easy steps will ensure that you do everything right and will create all the necessary conditions for a successful social media campaign and ‘buzz’ around your brand’s pages.
1. Define it
Make a list for yourself – What will your brand’s page be all about? Will the content motivate people visiting it to become a fan & engage with your posts? Try ‘personifying’ your brand. What kind of a man/woman would your business be? Keep in mind, you need to identify who you are targeting and then make sure that you are giving “value” to your end user.
2. The killer look
Make sure your page is visually appealing – people are visually oriented and awesome pictures on your timeline, cover picture or profile picture will enhance brand recall. Also, it’s critical to make sure your designs are consistent throughout all your social media sites (i.e. Facebook, Twitter, Youtube Channel).
3. Spread the word
Share the page with your friends, on your website, your e-mail contacts and all other channels you have (this can all be done from the Facebook business page homepage). Once you have your friends as a fanbase, the page will start spreading to their friends when they start liking or commenting on your posts.
What goes for SEO, goes for Social media as well – Content is king! If you succeed in creating enough posts that are engaging and appeal to your audience – you will succeed. Try giving some of your best posts a boost by making them go viral (they will spread to your fan’s friends). For as little as $5.00 you can use the ‘promote a post’ function on Facebook.
If you have any questions or need help on your social media strategy, please do not hesitate to contact me! Hope you learned something!