Don’t just jump into starting an online business simply because everyone else just did. Or probably because your best friends are in it and so you think it’s cool to join the league of online business people without having a prior understanding and insight in it. However, when you get ready to run an online business, there are several professional strategies at your disposal and that can help jump start an online business to success. Having said that, Passion, Zeal, Commitment and three key role players that should not be overwritten in the planning process.
Below are three comprehensive guide to effective guide that you can use to effectively jumpstart your ecommerce business.
Make an amazing first impression
In order to make a sell, you need to keep your users engaged and clicking through. It takes about 50 milliseconds for users to decide if they like your site or not. You want and need to be as creative as possible. It can be something as simple as the header or your store’s name. These tips will help you choose the right name and URL for your store.
Why photos matter
Your customers will remember 80% of what they see and a staggering 20% of what they read. Big product photos along with great web design are the two main areas you should focus on if you want to have an eye candy ecommerce site.
Cool photos check list:
use an all white background to let your product stand out
go big in size to catch your user’s interest and to let him know exactly what he’s buying
enable zooming so your customers can see every little detail
provide product photos from all angles
if you don’t want to or don’t have the right equipment, rely on a professional photographer (not cost-effective if you sell hundreds of items)
Improve your site’s navigation
You want to have a stress free navigation, allowing visitors to easily find what they’re looking for because if they can’t find it, they can’t buy it. The following strategies are easy to apply and proved to be very effective:
Add a ‘What’s new’ category
Your returning customers will want to see your latest collection. They don’t want to browse the old stuff while searching for new products. Include a ‘New products’ tab in your main navigation to make it more visible and also to tempt new visitors to stay on your site.
Have a unique idea
It’s unbelievably competitive opening up a new ecommerce store. Being creative and selling something that people didn’t even know they needed should be your starting point. What can you craft? What are your skills? What products do people secretly want? It can be something as simple as a shop with only pink home furniture and decorations, or your own product.
Browse Pinterest, Instagram, Amazon, Luvocracy or Lyst and see what’s new, what gets a lot of good buzz and see what you can do with that.