COVID-19 has changed the dynamic of everyday life. However, those who have adopted new digital marketing practices as a result of the pandemic are now seeing positive results. You can look at this time in a pessimistic light or you can view it as an opportunity for growth.

With people spending more time indoors and in front of a screen, digital marketing is more essential than ever. According to Bernard Marr, writer for Forbes, “in many cases, it will be the deciding factor in whether they [businesses] make it through the tough times ahead.” An increase in the digital audience comes hand in hand with more opportunities.