How To Create Great Videos On A Budget




Today, I wanted to talk about how to create content on a budget.

As you know, video is extremely important, especially for your business.

Nowadays, we consume content 24/7 and everywhere we go. We are always on our phones, either reading, watching videos, or trying to connect with friends. That’s why creating content is so important for your business, particularly for branding and marketing. One easy (or great) way to connect with people, clients, or customers is through Video Blogs (vlogs).

Vlogs are great. Not only do they allow you to connect with people, but you can also interact with them; answering their questions and hearing their concerns. But most importantly, vlogs are a great way to share. Vlogs are also very inexpensive and easy to make. You can do it in your office, your living room, the kitchen. Anywhere!

So, what do you need to make a vlog?

Obviously, you’re going to need a camera. But if you don’t have a fancy camera, don’t worry. As Maati Haappoja said, “If you are saying that’s way too expensive, then maybe you don’t need it”. For a vlog, all you need is your phone, a microphone and good content to share! Phones these days have great video quality, and they’re consistently getting better.


I got this kit:


I got a tripod for my phone. I liked this one because it comes with a ring light, which will add better quality to your videos. I also got this microphone that can connect directly to your phone for better audio.


And for those of you who own an Android phone, here’s an option that might work for you. There are plenty of other options out there, so feel free to do some research and find something that works for you.


Let’s check it out!

How to Assemble the Equipment

  1. Open the tripod.
  2. Screw in the light on top of the tripod.
  3. Place your phone in the holder.
  4. Clip the microphone to your shirt and hide the cable underneath.
  5. Connect the microphone to your phone.

And you’re ready to go!

Tips to Make Your Vlog Look Professional

Here are some tips to make your vlogs look professional.

    •  A good reference to position your phone is your eye level. Put the camera in front of your eyes. Not too high. Not too low.


    • Position yourself in the middle of the frame.


    • The space between your head and the top edge of the screen is called “headroom”. Make sure there’s not too much headroom but don’t cut off the top of your head!


    • When you’re talking to somebody in person, generally, you look them in the eyes. In this case, you want your vlogs to be personal. To do that, make sure you look directly at the camera, not at yourself on the screen. I know it may be hard sometimes, but this way it’ll feel like you’re talking directly to the audience.


    • The background says a lot about your environment. It can make your video interesting, but it can also make it boring or distracting. So, if you can choose your background, make sure it’s a nice environment that is clean and organized. Keep an eye out for things that might be distracting like garbage, a game playing on a TV, someone being nosy; anything that could distract the viewer from what you’re saying.


    • Sound is extremely important. You want your audience to hear you clearly. An external microphone will help give you better sound quality.


    • Make sure your location is quiet and doesn’t have too much background noise like people talking or music. Music shouldn’t be recorded with your voice. It should be added later to enhance the quality of your video.


    • Figure out where you will be posting your video before you record it. Different platforms require different formats. Vlogs for YouTube, LinkedIn, and your website should be recorded horizontally. If you’re planning to post on IGTV or on your Instagram story, you might want to record vertically or portrait. If you’re posting on Instagram, the “square” setting might be your best choice. But if you’re not sure, your safest choice is to record horizontally, or landscape – it’s the standard format for video.


Vlogs are a great way to communicate with people and a powerful tool for your business. It’ll help you connect with the community, share experiences and knowledge, and let people know about you and your company.


At Paton Marketing, everybody on our team has one of these kits and we’re constantly creating content to share with you.

I hope you found this helpful. We would love to see what you guys do and how you create content for your business.

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The New Mask of Malware: A New Breed Of Virus and The Dangers Of Third-Party Apps Stores

If the threat of malware wasn’t already concerning, a new software virus has grabbed the attention of the world for it’s nefarious and stealthy nature. The Agent Smith virus has recently infected a total of 25 million Android smartphones, mostly in India and other neighboring countries.


Named after the villain from the popular Matrix film series, Agent Smith deviates from the usual methods of stealing data, bank statements or sensitive information from your device.


Largely due to the vulnerabilities in Android devices, the virus is disguised as a common phone app which can be obtained from the phone’s app store. Agent Smith replaces downloadable apps with a corrupt version and forces it to display more ads which the virus’ operator then uses to financially profit from the views.

Android has a history of flaws in its software which makes it easy for cybercriminals to hacks apps. One such flaw called Janus rendered Android devices from versions 5.1.1 to 8.0 vulnerable to cyber-attacks; these versions made up 74% at the time this flaw was found in 2017.

The Janus flaw allowed hackers to access apps and corrupt them with DEX (Dalvik Executable) file. This file allows hackers to corrupt apps even if they haven’t been downloaded yet without changing the app’s signature verification certificate. This flaw allowed any app to be targetted by hackers; once an app has been corrupted, the operator obtains the privileges that the app allows, giving way to the theft of sensitive information stored on your device.

What Does Agent Smith Do?

Besides fraudulent profiting, the Agent Smith virus can also be used as a means of hacking bank statements and eavesdropping on unsuspected victims. According to Check Point, a software security agency, the Agent Smith virus makes it difficult for everyday users to combat on their own because of its sly nature, people don’t know they’re being hacked.

Jonathan Shimonovich, Head of Mobile Threat Detection Research at Check Point, says “Combining advanced threat prevention and threat intelligence while adopting a ‘hygiene first’ approach to safeguard digital assets is the best protection against invasive mobile malware attacks like “Agent Smith.”

Shimonovich also suggests that smartphone users should only download applications from trusted application stores like Apple’s AppStore and GooglePlay; he says avoiding third party application stores is one of the best means of preventing malware from infecting your devices because they don’t employ or have the means of filtering corrupted applications.

Check Point believes that the Agent Smith virus originated from a Chinese internet firm that helps Chinese Android app developers publish their apps on foreign markets and target their audience. A third-party app store called 9Apps helped distribute the malware to multiple countries including Pakistan, Bangladesh, India, and Russia.

The Agent Smith virus has also infected mobile devices and software systems in the west and Australia, with more than 300,000 in the United States, and more than 130,000 in the United Kingdom.

How To Tell You’ve Been Infected

It’s not that hard to tell if you’ve been infected or not. A common sign which indicates that you’ve been infected is seeing an excessive amount of ads popping up when using your apps. Since these apps are now corrupted, they’re very hard to exit or even impossible.

Where Does The Malware Come From?

This new incident of cyber-corruption accentuates not only what you should avoid but where you should avoid going pertaining to malware. Third-party app stores aren’t corrupt locations but your chances of getting malware are higher when using these sources.

Third-party app stores are digital stores that are run by people who are not part of an incorporated manufacturer. Yet, ironically, the majority of applications that are available on the two biggest app stores, Apple’s AppStore and GooglePlay, are third-party applications.

A third-party app is created by a private business or individual; Apple and Google make their own apps, which are known as native apps, but in order for a private developer to sell or distribute his project on one of these company’s platforms they have to abide by stipulations of development.

This is to prevent any malicious apps from being distributed. Third-party app stores don’t have such strict developmental regulations; you may still be able to download safe applications, but your chances of downloading malware increases, respectively.
The GooglePlay and the Apple AppStore aren’t accessible in most countries so many people have to rely on third-party stores to download their apps. Third-party app stores are unrestricted, meaning developers retain control over their applications and distribution to their target audience.

Malware can infect your devices from multiple means; it’s important that you understand these different methods to keep your data and finances safe from corrupt hands.
It’s hard to tell if your device has been corrupted; if the signs mentioned above persist you should immediately contact a malware or anti-virus company who’ll help you resolve the issue.

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How To Protect Your Business From Ransomware And Cyber-Attacks

While the internet provides a paradise of content, entertainment and has connected us more than ever before, safety online has become a growing concern. Software protection has provided effective security for a whole host of individuals and thus the software protection industry has grown. 

Nevertheless, as technology has advanced, we have fooled ourselves into a false sense of security. From firewalls to VPNs, we’ve created and bought a variety of programs to protect our personal computers from harmful attacks and potential seizures of sensitive information. 

Unfortunately, there’s no protection against ransomware. 

What is Ransomware?

For those unaware, ransomware is a cyber-attack. Insidious software infects your system and acquires sensitive information, which is later encrypted. Your information or sensitive documents are then held for ransom. Attackers will demand payment in exchange for access to these files. To gain access to your files, you will need to purchase a key from your attacker. In most cases, attackers have charged victims through bitcoin, but in some cases, attackers will not provide a key. 

A recent attack in Baltimore completely debilitated the city’s police force. 22 attacks have taken place in the public sector this year alone. For the most part, attackers have targeted local US government entities, i.e. police, mayor’s office, and others alike. 

Why Should You Care?

Although public and governmental institutions have been affected, there is absolutely no guarantee attackers aren’t going to look towards the private sector for a hefty payday. 

Similarly, if ransomware was so effective at crippling the Baltimore Police Force, imagine how harmful an attack could be for your business?

A large proportion of transactions occur online. Your business holds a number of articles containing sensitive information, particularly your employees’ private information. You don’t want to lose or be in danger of losing those pieces of information. 

Finally, the federal government and FBI do not track attacks nationwide. If an attack does happen, who can you call? Certainly not The Ghostbusters. 

How To Protect Yourself? 

After speaking with Michael Goldstein, CEO of LAN Infotech, a local Cyber-Security Firm based in Fort Lauderdale, I learned the following tips: 


  1. Acquire a paid and updated anti-virus software. The program needs to be continually updated to remain effective.
  2. Check the browser/URL you are using and check the wifi you are connected to. Not every wifi connection is secure and you need to make sure you are connected to a real and bona fide connection.
  3. Backup and test your data. Your computer is only as good as your last backup. If your files get corrupted or seized, your backup is the only chance you have of getting them back.
  4. Educate yourself and employees on safe online tactics. Hiring a cyber-security firm will also help. Their expertise will help to inform you and your employees about the best practices and teach you to be safe online.


Cyber-security is a major issue. The internet is home billions of users; some looking to benefit from your content and services, while others looking to capitalize on your naivety. 

Stay safe online. Your business depends on it. 


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The Difference Between Organic and Paid Search

If you are trying to drive more traffic to your website, it is important to keep the middleman in mind – the search engine. Out of all the search engines on the internet, Google has the lead with more than 92% of all searches. This well-oiled machine is the primary platform for increasing a business’ online presence.

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Voice Engine Optimization – The Next Frontier

Businesses have relied on managing and optimizing their websites for desktop searches in order to state their presence online. For years, optimization through the creation of blogs, backlinks, and content was enough to maintain relevance and a high ranking. With Google’s update, a new branch of Search Engine Optimization has been created in the form of Voice Engine Optimization.

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Shooting The Buster’s Waterless Dog Shampoo Commercial

Today at Paton we had the official commercial shoot for Buster’s Waterless Dog Shampoo! The process for creating a commercial can be an intensive experience; but after weeks of non-stop planning and creativity from a very talented team, our vision has come to life! The casting call and audition phase of the shoot has been completed and the perfect actors have been selected. Now it is time to move on to the next step: finding the right space to shoot the commercial. The first part of putting together the perfect shoot is location, location, location. The Paton team scouted out the perfect outdoor space for our talented actors (both human and four-legged)!  After conducting much research for the right location, the Paton team ultimately decided to shoot the commercial locally, at Quiet Waters Park in Deerfield Beach. The setting was everything we were looking for; a large outdoor space with beautiful scenery, clean landscaping, and most important of all– a dog-friendly atmosphere!

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Behind The Scenes At The Paton Marketing Casting Call For: Buster’s Waterless Shampoo

At the beginning of 2018, we started our video department. As we have merged with Brandstar, this has proven to be the perfect time to create a new video department. New opportunities to create exciting video content were appearing everywhere and the opportunities were endless. Today, at our home studio in Deerfield Beach, we had an amazing opportunity to audition a group of very talented actors for a direct response commercial! We are going to take a look behind the camera and see what it takes to create a nationally syndicated advertisement. It may seem like an “easy” task to create a unique and engaging commercial, but there is so much more that goes into creating a nationally syndicated commercial.

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