Guide to Conversion Rate Optimization

Businesses of all sizes and industry sectors are looking for ways to increase website traffic and ecommerce lead generation at a lower cost. An increasing number of companies are currently utilizing conversion rate optimization to do this, and many businesses could be getting left behind if they don’t take notice.

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PPC Marketing: The Basics

So you want to get into pay-per-click marketing, but you have no idea where to start. Maybe you have been reading all the success stories from bloggers about how they doubled, tripled, or even quadrupled their conversions overnight. Maybe you have some experience and want to know enough to take it to the next level. Either way, pay-per-click is a powerful eCommerce marketing tactic that has the potential to be a game-changer for your business.

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Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach

An incredible amount of content is published every day on the web. 2.5 quintillion bytes of data are created every day, and nearly 7 million blog posts get published each day. With so much content making its way to the internet every day, how can brands ensure that their content is seen by the audience they covet. Getting your website on the first page of a Google search is not an easy task. 90.63% of the content on the internet gets no traffic from Google.

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How Does Social Media Marketing Influences Consumer Behavior?

As of July 2021, there were 4.48 billion social media users worldwide. This means that nearly 57% of the global population uses social media. Clearly, social media has become a big part of people’s lives in recent times. Social media platforms are not just a means of staying in touch with friends, family, and colleagues; they have also become powerful digital marketing tools for creating brand awareness and customer engagement.

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