The primary role of the public relations agency is to promote communications between an organization and its key stakeholders (e.g., consumers, investors, business partners, market analysts). It’s the essential job of the PR professional to build relationships while engaging in dialogue with clients.
Everyone knows that Facebook and Twitter must be two of the greatest inventions of our time. Social media has completely changed commerce, relationships, and public relations (PR). But now, PR professionals need to learn how to use those tools and traditional methods to gain a strong foothold in the social media marketing field.
In today’s society that is fueled by technology, social marketing campaigns have become powerful strategies for the healthcare industry. Social marketing for healthcare must be informative, ethical, and accurate, and industry regulations must be followed.
It’s no secret that SEO has become one of the most important strategies for any business to utilize these days, and healthcare is no exception. Whether you are a small local clinic or a large medical conglomerate, SEO for a health website can effectively increase brand awareness and drive more patients through your doors.
All around the world, SEO tactics for health care are increasingly crucial for the success of countless healthcare organizations.
Here are 7 SEO tips that every doctor, clinic, hospital, and health organization should use to help generate leads and increase online visibility.
If you’re a business owner, you should know what Google Analytics is. Why? Because it’s one of the most powerful tools available to grow your business and increase revenue.
The importance of Google Analytics can’t be overstated. Google Analytics is free to use and provides tons of helpful information, including SEO Services, how many customers visit your website, how they found your site, where they’re located, the number of pages they’ve viewed, and more.
Unfortunately, google analytics is just a tool. Just using the Google Analytics basics won’t cut it. Having a well-designed Google Analytics setup and strategy will provide you with the most valuable information that can help you improve your business and grow revenue.
Here are 10 questions you should ask and a few Google Analytics tips:
If you own a business, small or large, you absolutely need to have a mobile application for business optimization.
Wait, what?
We know, you’re probably thinking “Why a mobile app? I already have an amazing website!”
Unfortunately, in this day and age, people spend their time on mobile platforms (phones and tablets) more than any other platform. Optimizing your website for mobile is great, but when it comes down to a mobile app or a website, the winner is clear.
Today we’re going to talk about B2B video marketing and the various ways in which it can benefit your business. In this article, we’ll help you understand what types of B2B video marketing campaigns there are, and provide some insight on their benefits.
No industry is without its faults. Regardless of the unique circumstances that every company faces, there is one thing that all businesses have in common-email. Everyone is always trying to decipher the formula behind creating effective emails.
The use of video marketing examples has increased over the past few years. Businesses are starting to realize they can create personalized videos for customers, they can use them in advertisements on social media, and more. Video marketing is trending because it’s an effective way to grab someone’s attention when you only have seconds before the click back. People like visual content, whether that be written or video. Video allows companies to bring customers into their world in ways that words cannot describe or hold anyone’s attention for very long.
With 60% of businesses using video marketing services and strategies, video is growing in importance for most businesses, but what are the benefits of video marketing, and why should your business consider it?