Content marketing is the art of effective advertising through the use of penned notes or using written articles, and incorporating images and other multimedia items in order to help a potential client to understand the message you’re passing. Content marketing can also mean selling an idea or suggestion to someone in a marketable way.
Let’s assume you’re trader who deals on auto products and autoparts. One day, a customer works into your auto-parts department where you sell parts of different types of vehicles and then lodges a complaint that his Toyota brand coupe has been problematic since purchase. Now you provide solutions to his problem by selling a lasting spare parts to him (which you already know, may still develop a fault after sometime). That’s an idea you’ve gotten, an you can easily organise an online platform or website and develop focused contents teaching individuals on the need to buy a suggested type of coupe saloon car rather than the Toyota version of that same car.
Quite practical and applicable, you can easily sell ideas as well as physical products to the right customers at anytime using special content formulas. Below are few reasons why content marketing remains the king of modern conventional marketing.
It is easier to reach out to potential targeted audience
With content marketing, you can easily reach out to the right people who’re in need of a particular product or services at a point in time. The beauty of content marketing is that you don’t lose anything if you truly understand how it work. Your articles should be tailored in such a way that it will be pointed straight to the client and making them think you already know them and the problems they’re already facing etc.
You’re not spending any dime
The preeminent secret of content marketing that makes it stand-out is that you don’t have to spend thousands of dollars just to reach out to customers with your product and services.
If you have a well researched and engaging content, you can share on social media websites, blogs, article directories, press centres etc and have search engine robots crawl them and help serve them to organic searchers etc.