There are always search engine optimization (SEO) tips and tricks that can be implemented manually to enhance your web pages’ rankings, but getting a little automated help can go a long way.
Fortunately, there are a number of sophisticated SEO tools you can leverage today in order to enjoy incredible growth for your business in 2017. Below, we’re going to outline our top five, in no particular order.
#1: Google Trends
Need help selecting content topics and defining related search terms/keywords? Google Trends is your friend. It displays changes in search volume over time for each of the terms and topics you query, enabling you to make educated decisions about your editorial and web copy direction that can eventually lead to greater traffic numbers.
Ahrefs gives you the power to research the precise keywords your competitors are ranking for and discover what kind of traffic these keywords are delivering to them. The tool includes data for more than 240 million keywords in the United States alone, although it also boasts keyword data in more than 100 additional countries.
Aside from keyword research, Ahrefs also supports domain comparisons, SEO monitoring and position tracking, and more.
#3: Redirect Path
A free Google Chrome extension, Redirect Path reveals unintentional redirect errors and HTTP header problems automatically, saving you the time-consuming hassle of tediously searching for these issues yourself.
If you’re unfamiliar with redirects and how they may affect your SEO, we recommend the following as a primer.
#4: Authority Labs
Authority Labs is a search engine results page (SERP) ranking and monitoring tool that is a lifesaver when it comes to deciding upon what keywords to incorporate into your content marketing strategy.
You can use Authority Labs to check for variables that include keyword search volume and ranking, sorted by country and city. You can even dial down to specific postal codes. This kind of fine-grained tracking is rarely seen!
#5: Wayback Machine
The Wayback Machine is hardly a new tool, but it’s more than just a fun way to spend your time—it can prove valuable to your search engine optimization efforts, too.
The Wayback Machine is a historical archive of the Internet. Because it allows you to see what a website looked like at any point in the past, you can utilize it to refresh your memory on how your site may have been structured prior to an update that led to a spike in traffic. This is particularly noteworthy for when you don’t have a site backup on-hand.
Each of the five above SEO tools can make a measurable impact on your business’s online efforts. However, if you want to get an immediate understanding of where your business’s site stands as configured, be sure to receive your free SEO score today. And don’t hesitate to contact us at Paton Internet Marketing for even more search engine optimization assistance!