Confusions have been a part if the daily rituals for humans. The reason we have been making efforts to
find answers to the questions that come to our mind. Their ability to reason makes human beings hungry
for knowledge. Therefore, anyone imparting information can be said to be the teacher and the recipients
can be termed as disciples.
The common belief that teacher has to be followed, obeyed and respected, can be used as a powerful tool
for internet marketing. The relation between student and teacher is of gaining the knowledge and imparting
the knowledge. However, more than that it creates a relation of trust and belief. Comparing it with a brand
in the internet marketing, Google. The ultimate success of Google can be credited to the amazing power that
it gave to the users to find anything, type anything and get everything.
Websites can use reward methods for their customers to create a sense of competition and keep them engaged
and interesting on every new happening. Just like the student in school would get motivated by the ‘A+’.
Google made its users see for themselves and decide their words without limiting them to an idea. Just like
that teacher in school who tells everything and leaves the choice to you. You get to choose which source is
best for your answers. It is like being in the library with millions of books( links and websites) that can
answer your query.
If the brands online have to increase their customer base, they have answer the queries that the visitors have.
As the brand or the website begins to answer the questions with a personalised customization it gains the
confidence of the user. Human beings have the tendency to get use to of things pretty fast. Making customers
depend on you, may not be easy, as there are already a million others waiting to grab an opportunity to make
customers loyal towards their services or product.
You can choose to make the services accessible to a wide range of audience or internet users. This would help
you in spreading the word that your site cares for each and every kind of visitor. Just like the teacher who would
explain a topic to a student by using different mediums and skills to teach the lesson. A teacher who goes that
extra mile to makethe students understand a concept is remembered for long.
Applying the same to your internet marketing strategies can get you customers who repeatedly visit your sites
when they need the services that you can render. Experts believe that marketing by the route of Student-Teacher relation has delivered positive results in the past.
Further marketing automation can help in the process of converting a user into a customer. Assuming the
customer to be a question and then answering the question can spell out success for you.