It is what we see that we remember the most.
Video advertisements portray the future image of us using the product. We see ourselves using the product on
the screen in front of us. This is may be the reason that video advertisements work wonders to establish the idea
behind a product and the brand that owns the product. Therefore, it becomes necessary to market through T.V.
commercials and online videos.
Auto-play videos on Facebook and Youtube
The videos online, like the ones that have the option to skip the Ad in a few seconds, have some requirements.
Firstly, the advertisement videos need to catch the attention of the viewers in the first few seconds. So that the
user does not instantaneously skip to the video that he or she intends to watch. As the advertisers do not pay
the video or channel, if their Ad video is skipped. Hence, the advertisement makers have to engage the user
from the first sight of the video.
- Secondly, if in the first few seconds the name of the brand is not disclosed, then the video advertisement
has no use for advertising. Prominent inclusion of the brand is necessary because in the few seconds for
which the Video is watched, conveying the name may be enough to make a buzz in the minds of viewers.
- Therefore these videos can be considered to have two basic objectives, it should grab the attention a user in
the early seconds and also include in it the name of the brand. If the Advertisement fails to do so, it will
result in a loss of opportunity. This is necessary because most people do not wait and skip as soon as
possible. There are examples of brands that have been successful in including these two features.
Click To Play Advertisements
The click to play advertisement, rarely receive any clicks. Users would not click on advertisements for a product or
a brand that they do not relate to. Also, there are scenarios in which user hit the play button only because of the
brand name. The brand name does not necessarily guarantee hits, but it does attract loyal customers to stay
connected to their favourite brand on different platforms. In these videos, the text in the introduction and first
frame are important. Videos must be made, keeping in mind that it will be viewed on different sizes of screen
like mobile, iPad, tablets, PCs, and laptops.
Television can be considered to be a platform where the advertisements need to entertain and at the same time
market the product or the brand; as the case may be. There are both long and short length TV commercials.
However, viewers are known to prefer the ones that end with an impactful message and not some numbers
that can be called for delivery.