Most of the digital marketing strategies are now so mechanised and relies heavily on link building algorithms and SaaS platforms etc., that the role of competent marketing teams seems minimized.
Earlier the questions of importance were discussed by the strategist and planner while sitting in a conference room. While, strategist and marketers are working for brands the broader pattern is analysed and reported on the basis of the predictive algorithm that provides an immediate blueprint. But in content marketing, machines functionality is limited, and marketing remains personified. Personified when it comes to basics. Different aspects of planning and amplifying along with executing a successful content marketing strategy are yet to be performed by humans. To elaborate further what technology can’t deliver and human task force can following points demonstrate.
The internet is a dark cave where what all is there is difficult to explore. All that we know is self-limiting to the capacity of humans. But what software tells us is not the truth but only a portion of truth. The question here is not whether humans can do this better.Rather, the question is how far one can rely on software over humans or task force that is more stimulative to marketing challenges. Only a competent task force can set business goals, strategize your path to success and can make you achieve more.
Assessing the content:-
The ship will sink if the captain and crew don’t continuously assess the path taken. The Internet is a battleground where content in various forms struggles for visitors attention. Using right tool will not engage visitors with your business. Only content with the eloquence of human aesthetics can do it for you.The technical aspect can generate a lead, but only a competent content can survive the battle and lift your brand.