With the number of active social media users worldwide reached the 2 billion mark, businesses have been
engaged in exploring the benefits they can gain from these users. The numbers are growing at a whopping
rate of 25% every year shows that more and new avenues are going to come into light. Another statistical record
shows that nine out of ten companies in the U.S. are now active on the social media where they are engaging
themselves in marketing more effectively on the digital platforms. The percentage of people, saying social media has impacted their sale(amplification), is more than half of the total lot.
All these are the facts and figures that will shape the trend of social media in 2016, hence you too will have to
change your approach. Let us look at some more trend setting facts.
Socially active Employees
You may have to quit blocking sites like Facebook, and Twitter from the office server. Your employees are going to
bean asset for the coming years even if they are using social media all the time.
It is true.
Companies have already begun asking their employees to post facebook updates and tweet from their own
account, about the company’s activities, projects, future plans and position in the market. According to the stats
available, 80% of the business now maintain a dedicated team for the social media optimization.
Also, the trend of encouraging the employees to post these updates on their their account has seen a rise of 191%,
since the year 2013, which is enough to explain the significance of this trends.
The Social Message
Brace yourselves for the next fact. 4 billion, your read that right, 4 billion is the number of users, that are
active on the messaging apps like Whatsapp, Facebook messenger, Wechat and Kik. A more important fact is,
the top five applications all around the world are for messaging. Believe it or not, users open these
apps more than they open facebook and instagram accounts. Though messaging remains largely a part of
the personal life of the users, and so referred as dark social. Presently, the content shared in the social
messaging apps is a mystery and there are no indications that provide an idea of how this content affects the
traffic on the internet and rate of conversion. Speculations exist, but there is no clear picture of the potential
that social messaging holds.
Thus 2016, is going to be an year where the existing facts and figures will change. The change will be on the
positive side asd there will be more exploration of the approach towards the social media optimization.