Have you Googled your company lately? If not, you should. The internet is different from what it use to be five years from now. In recent times, online reputation management is becoming more important than ever before. People talk about your brand on social media. They say what they see, or what they have experienced. There are many myths regarding online reputation management. People think it is same as social media management or it is a form of online PR and have no idea how it can affect business and sales.
It doesn’t matter whether you are a startup or an MNC, having a clear concept of ORM will help you in the long run. This post will talk about the importance of online reputation management and how it plays a crucial role in this age of Internet Marketing.
In the early age of the internet, companies practiced the one-way flow of information, which is just selling the product and not engaging in any kind of review or feedback from the customer. Now the situation has radically changed. Putting the company out there on social media is now a vital part of any business form. If you are just involved in the same old and traditional business practices, it’s time to change.
Online reputation in it’s accurate sense is your reputation only, you cannot save yourself from criticism anymore. Politely and smartly dealing with it, is the only solution. The meaning of brand reputation is going to change in the coming years. However, following these tips will help your business sustain in the long run.
You have to become a well-respected brand on the internet. The nature of trust as an asset is hard to gain. You have to make people respect your brand; that is the most important thing to survive and thrive on the internet.
Maintaining transparency is risky, but it’s even riskier to ignore it. Keep a tab about what people say and think about your brand and how they treat your brand. As social media monitoring will only result in bringing business for your brand.
- Always address criticism, don’t ignore it. Try to answer it as quickly and politely as possible. Ignoring it will only lead to it’s build up online, which is not at all healthy for your brand.