Video to highlight Deerfield Beach as premier location for businesses, families, tourists

POMPANO BEACH, FL – In an effort to bolster its online and traditional marketing, the City of Deerfield Beach has retained digital marketing firm Paton Marketing to produce a 3-minute video to promote the excellent business climate and quality of life.

“Municipalities throughout the country are competing with each other,” said Todd Paton, president and founder of Pompano Beach-based Paton Marketing. “They want businesses, families, tourists, and potential homebuyers to come to their cities to work, play, and visit.”

Paton Marketing has a full-service in-house video production team.

With a theme of “More Than Just a Pretty Beach”, this video will highlight a wide range of issues and amenities that position Deerfield Beach as a destination where residents and business can thrive. It will also highlight beaches, hotels, parks, and other civic areas.

“Cities are becoming more and more aware of how to use videos and other marketing tools to compete online and on more traditional marketing platforms,” added Paton. “This video will be produced so that it can be used on multiple online platforms, including on the city website, Linkedin, and Facebook. It will also be valuable at trade shows.”

Paton Marketing’s scope of work will include site selections and hiring actors for various locations at:

  • Distribution center
  • Surfers and volleyball players at the beach
  • Aerials of beachfront hotels
  • Splash pool at Sullivan Park
  • Families dining

About Paton Marketing

Pompano Beach-based Paton Marketing is a full-service digital marketing firm that builds websites and SEO and social media campaigns. Paton Marketing recently merged with BrandStar, a content marketing firm. The two organizations now combine efforts on a wide range of marketing initiatives for non-profits and businesses. For more information, visit