Frequently Asked Questions (FAQ)

SEO

Q.

What does SEO stand for?

A.

SEO stands for Search Engine Optimization.

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Q.

What is SEO?

A.

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. In other words, it is the practice of getting qualified prospects/purchasers to your website.

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Q.

Why is SEO important?

A.

Here's how SEO Is Important:
- To Increase Website Traffic
- To Help Your Website Rank Higher
- To Provide Value To Your Website
- To Provide Social Media Exposure

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Q.

Does traffic affect rankings?

A.

Technically, the volume of traffic doesn't have an impact on a website's ranking. However, direct traffic can be correlated to the page's ranking. Click-through rates can also impact rankings with less recognized brands and websites, resulting in increased search volume.

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Q.

Why does SEO take time before you see the benefits?

A.

Timeframes can vary, ranging anywhere from as little as four days to six months for a site to be "crawled" by Google.The important thing to remember is that these timeframes can vary from domain to domain due to numerous factors such as the amount of time a site has been up and how technically receptive the site is to these search engines. Keep in mind that search engines such as Google continually change their criteria for recognizing websites, so it's important to stay abreast of these issues to maiximize performance.

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Q.

What are the most important Google ranking factors?

A.

Here are some important factors to boost your website's Google ranking:
- An easily accessible and secure website.
- Clear and precise business information.
- Inclusion of quality links on the website.
- Improved page speed of the website.
- Ensuring your website is mobile-friendly.

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Q.

What are SEO best practices?

A.

Some Best SEO Practices Tips:
- Regularly add unique, educationial, and precise content.
- Ensure the main keywords appears early on in your content.
- Use Internal linking with anchor texts on the website.
- Track your results in the Google Search Console.
- Add meta descriptions and title tags with targeted keywords.

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Q.

What is on-page SEO?

A.

On-page SEO is all about enhancing relevancy signals for a webpage with respect to the search query. In other words, this practice refers to steps you can control by including strong, relevant key words into copy that directly relates to your products, services, and industries. It is a critical part of improving a website's position in search rankings

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Q.

Why are keywords important?

A.

Keywords are very important. These terms or keywords drive targeted traffic to your business for free. SEO specialists and content writers must incorporate into content keywords that are relevant to what people are searching for on the web. With properly selected key words, prospects will be directed to your site and and see that you are a trusted, knowledgeable, and reliable source for information and business.

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Q.

How do I write SEO-friendly copy?

A.

Include your important keywords in the page title and within the first sentence on the target page. Don't forget to make it interesting for people who may not be totally familiar with your services. Stay away from using industry jargon and overly technical terminology. Also, include common keyword alternatives throughout your web page content.

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Q.

Why is site speed important?

A.

Site speed is an important factor in SEO. If your website has good page speed, then users can easily access and navigate the pages of the website. This results in a lower "bounce" rate, the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.. According to Google, mobile users leave a site that takes longer than three seconds to load. Users will get frustrated and they will stop visiting, bounce, and won’t buy your product(s). Google and other search engines also penalize websites that load slowly.

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Q.

Why is site structure important?

A.

The structure of a website is very important in terms of SEO and usability. The website should be user friendly and have good site structure because it attracts more customers and users can easily navigate the website. It will help to increase the sales, gain revenue from advertising and help users find exactly what they are looking for.

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Q.

What is off-page SEO?

A.

Off-page SEO refers to page-ranking factors that occur off your website, such as backlinks from another site. For example, this could include relevant articles that relate to your industry/service. Although quality backlinks are the backbone of off-page SEO, there are other techniques you can use to increase and enhance site authority and drive more quality traffic to the website.

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Q.

What is link-building?

A.

Link-building is one of the best marketing efforts to get links from other websites to your website. The more links, the better. But, beware, the quality of links matter because every link will not have the same impact on your website.

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Q.

Why are back-links important?

A.

The following are benefits of back-links in the SEO efforts:
-Back-links drive traffic to your site
-Relevant back-links boost your credibility
-Back-links are Google’s reputation management tool
-Back-links are all about how Google finds new pages

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Q.

What is a technical audit?

A.

A technical website audit is a full analysis of all the factors that affect website's visibility in search engines -- both positive and negative. A comprehensive audit service will provide feedback on everything from technical issues to content.

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Q.

Will Google Ads (PPC) help my SEO?

A.

PPC does not directly help with SEO results. However, there are ways to use AdWords to improve your SEO strategy. You can use the PPC data including search volume and competition of the keywords to quickly get insights that will carry over to organic search, saving yourself tons of time and money in the process.

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Q.

Which is better, SEO or PPC?

A.

It all depends on your current situation, objectives and marketplace. SEO is a free tactic which can result in first-page positions if your website is properly optimized for search engines. As discussed, this can take time. On the other hand PPC, is a paid tactic in which you can get your ad on the first page by paying a higher cost per click (CPC). It gives instant results.

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Q.

Does social media affect SEO?

A.

Social media doesn't have a direct impact on search rankings, but these social media signals can help you in an indirect manner:
-To increase the visibility in the eyes of Google and traffic to your website.
-To increase the authority of your website.
-To improve local SEO.

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Q.

Does duplicate content affect SEO?

A.

Duplicate content can still impact search engine rankings. If Google discovers your content is not unique then it will not rank your page above a competitor’s page. It can be difficult for search engines to decide which version is more relevant to a given search query.

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Q.

What is a Google Penalty?

A.

A "Google penalty" is the negative impact on your website's ranking based on updates to Google's search algorithms. These intentional penalties can be the result of various "black-hat" SEO techniques. Google's manual penalties differ from algorithm updates in that they are triggered by a manual change to your site.

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Q.

Why isn’t my site being indexed?

A.

There are many reasons for this if your site is not being properly indexed, such as:
-The website or pages are blocked by robots.txt
-Your website has many Crawl Errors
-You have lots of duplicate content and website has been penalized
-The site is blocked by .htaccess file
-The site has NOINDEX in the meta tag

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Q.

Is HTTPS good for SEO?

A.

It is a good practice to be a website in HTTPS version and it can have a positive impact on your rankings, traffic, and, potentially, conversions. One of these factors is website security.

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Q.

Do re-directs affect SEO?

A.

A re-direct is a way to send both users and search engines to a different URL from the one they originally requested. The most commonly used redirects are 301 and 302 which are known as permanent and temporary redirects, respectively. If you put them in place correctly, the redirects will not negatively affect the SEO. A bad implementation might cause all kinds of problems like loss of ranking and users of the website.

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Q.

Do 404 errors hurt SEO?

A.

If a page returns a 404 error code, it means it doesn't exist. 404 errors don’t negatively impact your SEO and content marketing efforts in terms of ranking. However, repeated 404 notifications can result in vistiors abandoing your site, resulting in lower rankings.

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Q.

What is a crawl error?

A.

Crawl errors occur when a search engine tries to access a page on your website but fails. These errors are something you normally can’t avoid. They don’t necessarily have an immediate negative effect on your SEO efforts, but it can hamper website perforance down the road.

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WEBSITE

Q.

How much does a new website cost?

A.

It all depends on your needs Building a website typically starts at around $3000.There are too many factors influencing the final price. Such as number of pages, features, tech stack, and design, to name a few. We have a UI/UX Designer and if we include that function, the price will increase. It is impossible to define an exact cost to build a website without knowing all of the needs.

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Q.

How long will it take to get a new website?

A.

It depends on several things including content, number of pages, unique page designs, functionality, stakeholders and many more. to create a simple 10-15 page website should take about 4-6 weeks.

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Q.

Do you only create WordPress websites?

A.

Wordpress is most popular for small businesses, but we have the ability to build your site in the following platforms: Wordpress, WooCommerce, BigCommerce, Joomla and Shopify.

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Q.

Do I have to be local to work with you?

A.

We have clients all over the United States. Actually, we have a client in Canada as well. So we can work with any business in any geographic location.

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Q.

Will I be able to update the site myself when it’s finished?

A.

Yes. One of the great things about the websites we build is that they all have a CMS. CMS stands for Content Management System. This gives you a separate login so you can edit the content or add pictures/videos.

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Q.

Will you maintain my site for me?

A.

Yes. We have a website maintenance team. Please visit https://www.patonmarketing.com/wordpress-monthly-maintenance/f for information on the maintenance packages we offer.

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Q.

Will my website be mobile-friendly?

A.

This is a MUST. Yes, we absolutely will build your website for all devices; desktop, mobile and tablet.

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Q.

When do I pay?

A.

We collect 50% at the start of the project and the balance is due when the website is live.

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Q.

How much input do I have in the process?

A.

We encourage you to be very engaged during the process. However, some clients prefer to sit in the backseat and let us do the driving. When our design team starts a website, we come up with three layouts (all different) and we then ask you for input on each one. We take all your feedback and come up with our design.

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Q.

Who writes the content for the site?

A.

This depends. Some industries, like legal, usually want to keep the content in-house. Others would rather have us write their content.

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Q.

Where should my website be hosted?

A.

Most hosting companies require you to own your domain in order to host with them. You should expect the following features from your hosting provider: Email Accounts, FTP Access and Wordpress Support. Some of the best domain hosting sites are Domain.com, Bluehost and Hostgator.

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Q.

I’m on a strict budget. Do you have any low cost options?

A.

Yes, we can take the investment for a new website and spread it out over 12 months.

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Q.

What if I need help on my website down the road

A.

At the time we deliver the website to you, we will provide you with a manual so that you can edit the website on your own. We also offer maintenance plackages.

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PPC

Q.

What is Google Ads?

A.

This Google feature is for online promotion of your services and products, There are different tools available and Google Ads rule the market. With the help of Google Ads, your product or services may be seen on the Google search networks ( Including their search partners),different websites, and Youtube. You can promote your services or products in the form of “Text Ads, Image Ads, and Video Ads.

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Q.

What are Google AdWords and Google AdWords Express?

A.

In very simple words, Google Adwords Express is totally automated, You will be fully dependent on Google, but with the help of Google Adwords, you can manage your Ads at every stage of a campaign setting, such as your location, budget and targeting options. Google Adwords Express is totally based on Artificial Intelligence.

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Q.

How does Google Ads work?

A.

Basically Google Ads depend on two things, first keywords and second bidding. On every specific keyword with the help of particular bidding your Ads may be able to appear on the search engines, different websites, and Youtube.

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Q.

How much does Google Ads cost?

A.

It totally depends on what kind of services you have and your expected needs/results from Google Ads. Generally, the average cost per click in Google Ads is between $1 and $2 on the search network. Costs depend on your future targeting area. Also, you can fix/adjust your monthly budget at any cost.

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Q.

What is a Smart campaign?

A.

Basically, smart campaigns are for those who have less knowledge of Google Ads. With the help of very small information about your services and about your Ad copy. Smart campaigns highlight the selling points of your business and attract customers.

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Q.

I don’t have much time. Will Google Ads work for me?

A.

The best part of Google Ads is you can manage it in a very short timeframe. The most time-consuming period is at the outset. Once the campaign is up and running, it requires very little management time.

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Q.

Can I expect my campaign to be successful overnight?

A.

Google Ads is created for quick, fast, and furious results. It can be expensive, but it's up to you and what you want to spend.

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Q.

What other campaign types are available in Google Ads?

A.

Google Ads have a very deep structure that is quite hierarchical. They are Search Network, Display Network, Video (YouTube), Shopping, and Universal Apps. Each one has its own significance.

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Q.

What is CPC (Cost -Per Click) or PPC (Pay-Per-Click) Advertising?

A.

It is important to note that CPC is part of PPC. In simple words, we use to Google Ads as PPC. But CPC stands for a kind of bidding option. There is another bidding option available in Google Ads like CPM, CPA, etc.

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Q.

How do I start advertising on Google?

A.

To start a Google Ads campaign you just need an email ID. After that you have to signup the Google Ads. With further manual instruction you may be able to run Google Ads. To start Google Ads you need to find some keywords then create Ad copy that is suitable for your business and in suggested locations. With those tasks completed, your Ads may be able to becdisplayed on Google search networks and their partner sites. Keep in mind that locations can impact the cost.

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PODCAST

Q.

What is a podcast?

A.

The term podcast refers to the combination of iPod and Broadcast. It's a series of audio files which can be downloaded on computer or mobile device through the internet. Also, if you subscribe to podcast services you'll get automatic notification when new episodes arrive.

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Q.

What does it mean to “subscribe” to a podcast?

A.

Subscribe to a podcast simply means that the recent episode will be downloaded into your "My Podcasts" section. Once you become a podcast subscriber, you will automatically receive the newest edition of the podcast when it's released. You can manage your podcast subscriptions and play the episodes you have downloaded in the Podcasts section of your iTunes library.

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Q.

Does it cost money to subscribe to a Podcast?

A.

Podcasts are almost always completely free. It is a good way to reach a wide audience and to enjoy great content from around the world at no cost.

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Q.

How can I listen to a podcast?

A.

The best way to listen to a podcast is to play it directly via that podcast's website on your computer. You can reach to podcasts on a web browsers such as Chrome, Safari or Microsoft Edge.

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Q.

What podcast app should I use?

A.

These are several of the best podcast apps: Pocket Casts, Himalaya, Castbox, Podcast Addict, Luminary, Stitcher, Spotify, Google/Apple Podcasts, Overcast

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VIDEO

A.

The use of videos is one of most effective marketing strategies to promote your products or services. A video storyline is easily understood by your clients and is very accessible.

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A.

The following are examples of videos:
- Presentation Video
- Tutorial Video
- Product Review Video
- Event Video
- Animation Video

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A.

Here Are Some Tips To Make A Video for Your Business:
- Think of eye-catching title for your video.
- Add little music to the video.
- Make sure to use Professional Voice.
- Add Questons to the videos
- Educate Your viewers.
- Give behind the scenes view.

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A.

Means For Measuring Video Performance:
- View count
- Play rate
- Watch rate
- Clickthrough rate
- Conversion rate

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SOCIAL MEDIA

Q.

Do I Have to Be on Every Social Network?

A.

No, you should be on the social media platforms which pertain to your business. You should also test out each platform to see which one works for you and your business.

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Q.

Do My Social Media Handles Have to Be Consistent?

A.

It should be as consistent as possible since social media handles are an important facet of branding and name-recognition for many influencers. Also, your social media handle should have sharing options to give your website more exposure.

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Q.

What Type of Content Should I Share?

A.

The following are examples of the types of content to use in social media efforts:
- Use Content which is User-Generated.
- Use Info-Graphics.
- Use VR Content if possible.
- Use Testimonials
- Use Conversational Content Ideas.

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Q.

How Often Should I Post?

A.

It depends on business-to-business, but generally 3-5 posts per week is fine.Remember to use posts that are engaging, entertaining and useful to your followers. You should do what's best for your business which you'll be able to determine through experimenting.

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Q.

What’s the Best Time to Post?

A.

It varies from network to network, but some stats suggest Wednesday and Friday as the best days for user engagement. If you want more accurate data, use Sprout for finding user engagement trends among all of your social profiles.

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Q.

How Do I Get More Followers?

A.

You can gain more followers either organically or through paid ads. Your organic reach depends on the quality of your content, how often you post, and your engagement with your particular community. People in these markets will view your business as an authority or influencer and start following your profile. Paid ads can extend your reach to people who would otherwise fail to engage with your business and content. If the ads interests the user, you could see an increase in followers.

Social media efforts will help your brand get more exposure, but doesn't really help your website to rank better. Social Media will boost content distribution and cover a wider audience with the help of social likes and shares. Also you can earn quality backlinks with the help of social media campaigns, which will bring more quality traffic to your website.

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Q.

Should I Connect With Everyone?

A.

Again, it depends on person-to-person and generally speaking the more you connect the more you grow. But first determine a strategy that works for you and try to choose the right people. Keep in mind that more connections doesn't necessarily mean more business.

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Q.

Should I Pay for Social Media Advertising?

A.

Yes, you have to pay for social media advertising.. Here's how it will help you:
- Firstly, it can fit any budget.
- It can increase your brand's awareness and exposure
- It can expand your ideal audience.
- It can provide market Insight.
- Finally, it can Improve your quality score.

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Q.

Do I Need an Editorial Calendar?

A.

An editorial calendar will be a great help to you. It is used to plan and manage campaigns. And it provides a posting discipline and framework to maintain a consistent balance.

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Q.

What’s My Social Media ROI?

A.

Social Media ROI (return on investment) is the value generated through your social media investments. And, it all depends on brand awareness, revenue, customer satisfaction and a good social media strategy.

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Q.

I’m in a “Boring” Industry, Do I Still Need Social Media?

A.

Yes, it's absolutely necessary to have social media exposure regardless of the type of product or service you're selling. Remember, there are all sorts of customers out there, and social media campaigns can reach them. It's important to make your product promotion exciting, creative, and with a touch of humor.

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Q.

Is It OK to Share Promotional Content?

A.

Too much of anything is never good. Sharing promotional content is recommended, but never to the point where it could be considered annoying spam. Don't overdo it! One rule of thumb is to try sharing content that is not related to promotion but is somehow good for your business.

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Q.

Do I Need a Social Media Management Tool?

A.

Social media campaigns are effective ways to reach distant potential clients. That said, it stands to reason that a social media management tool is critical to success. It will help you to assess performance with the extensive analytics. You can do all that with the help of "Sprout Social".

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Q.

Should I Outsource My Social Media Marketing?

A.

It's not a bad idea as long as you give continuing input and feedback to the social media manager. Remember, no one knows your business better than you.

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CONTENT

Q.

How do I get started with content marketing?

A.

Here are some factors that we must define to get structure for the content marketing plans: First define why we need content marketing to set the goals for your efforts. After that we should determine who the target audience is and select appropriate content marketing metrics. If we have answers to these points, we can start to build the content marketing plan.

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Q.

How much do content marketing services cost?

A.

This varies, but the cost of content marketing can range from $5,000-$50,000 a month. This also depends on the size of your business, your budget, resources, etc.

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Q.

What should a content marketing plan consist of?

A.

A content marketing plan should start off by the business defining its goal. Next, you will conduct personal research to identify your target audience. Then you should choose a content managment system like Wordpress. Finally, it's important to determine what type of content you want to create and then start writing blogs, ebooks, infographics, etc.

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Q.

How do I know if content marketing makes sense for me?

A.

It makes sense for every business to implement content marketing efforts. Content marketing helps you establish and maintain a successful brand identify that your audience connects with, especially in small businesses. You also gain a competitive advantage over competitors not utilizing content marketing.

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Q.

How do I create quality content?

A.

A piece of content that achieves all marketing objectives is quality content. Here are some pointers: content.
-Do research on the topic that you want to write and then proceed
-Create original content and avoid the duplicate content
-Focus on writing compelling headlines
-Check out for your competitor's keywords to get ideas
-Add images and videos in the content
-Write short and relevant paragraphs

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MOBILE APP

A.

First, outline your app idea. Make sure you understand how it works and its function. Later, research the app market to figure out if there's a need for an app like yours. Knowing your market will help as you go to market with the app.

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A.

Yes, we can build apps that can work with both platforms.

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A.

You will be aware of every step as we develop your app or website. If you are unhappy with parts of the design or want to personally add something extra that's always fine actually encouraged. Furthermore if you don't know what type of content your audience wants to see we can stear you in the right directionand help you make important decisons.

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A.

If you or your employee authors it from scratch, yes. Otherwise, it's owned by the creator and then licensed to you.

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A.

Data held within your app and the app itself will be encrypted. It can't be decrypted by anyone without the key.

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A.

It can take up to 16 weeks to have a website or app ready to launch. It takes approximately three weeks each for design, revisions, development, and modifications.

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A.

Yes, our team is at your disposal throughout the entire creative process.

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A.

We mainly utilize HTML and CSS as our programming languages and frameworks.

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Q.

Are you able to work with our existing technical / design / marketing teams?

A.

Yes. Our team of experts will work with your existing teams. We encourage this because it helps to get input from people who already know the in's and out's of your business.

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A.

Yes. Our graphic design department is fully equipped to service your app development needs.

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A.

Yes, we can. We're able to bring your pre-established designs to life.

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Q.

Can you manage our marketing channels (Social media, Adwords, email, etc)?

A.

Yes. Our content marketing and social media departments can create social media posts, and create and manage your email marketing campaigns in conjunction with Google Adwords. These services are included in our website and app development services.

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A.

Your new website or app will need to be tested before going live. Our teams will make sure everything runs perfectly before launching it online.

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A.

We use Wordpress as a content management system.

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REPUTATION MANAGEMENT

A.

Online Reputation management refers to influencing and controlling the individual's or group's online reputation. Once a public relations responsibility, this role has shifted to digital marketing firms which can influence the proper placement of "good news" above things that negatively impact reputions. It can involve overseeing content in web crawlers and moving positive news to the top of search engines, thereby overcoming negative business audits and urging upbeat customers to contribute progressively positive reviews.

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Q.

Why does it take so long?

A.

Online reputation management isn't magic. It can't fix your outcomes immediately. It takes time and requires constant attention. The average online reputation management campaign is at least a one- to two-year process. This procedure pushes down adverse outcomes, produces constructive substance, and generally cleans your image.

The online reputation management process should be ongoing. Online reputation management will likely become more imperative in the coming years as we progress deeper into the age of technology.

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Q.

Will you completely eliminate all of the negative reviews on the Web?

A.

We can't make any blanket guarantees. It's impractical to completely eliminate the negative substance from the web. However, we can guarantee you that we will push down every one of those negative surveys and postings by infusing the positives about you on the web.

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Q.

How does someone protect a reputation from these attacks?

A.

Our firm implements a variety of safeguards to measures and identify threats and then take steps to secure, fix or improve online reputations. We are familiar with addressing these issues that can significantly affect operations damaging the bottom line. It requires constant monitoring and diligence in analyzing online assaults on the major search engines such as Google, Bing, and Yahoo. These assaults can include libelous blog entries and gathering remarks; terrible online audits and negative star appraisals on Yelp and other survey platforms; and grumblings by clients on such sites as Ripoff Report, Complaints Board, and others.

An effective reputation manager will take appropriate steps to make sure these posts are pushed down on search engines, making them hard to find.

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Q.

Are search engines important to an online reputation?

A.

Digital marketers recognize that online reputation management is critical to the well-being and success of all businesses. It is necessary for all organizations working toward maintaing a positive brand identity to customers. ORM is important for the wel-lbeing and achievement of a business.

Remember, a Google search can deliver a negative or positive impression about a brand -- whether it's true or not. So, it's important to continually monitor and take steps to enhance and mainstain your good reputation.

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A.

The average online reputation management campaign is at least a one to two year process. This procedure push down adverse outcomes, produce constructive substance and generally clean your own image. Some basic cases will set aside longer effort to push down negative outcomes.

In truth, the online reputation management process should be ongoing. Your reputation will require the board for whatever length of time that you care about your good name. Online reputation management will likely become more imperative in the coming years, as we progress deeper into the age of technology.

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