The primary role of the public relations agency is to promote communications between an organization and its key stakeholders (e.g., consumers, investors, business partners, market analysts). It’s the essential job of the PR professional to build relationships while engaging in dialogue with clients.
Most people have heard of the term “Public Relations,” but when they try to define it, the results are usually vague and general. It might be comments like “It’s how a company gets its name out there,” or “It’s when a company becomes famous.”
Everyone knows that Facebook and Twitter must be two of the greatest inventions of our time. Social media has completely changed commerce, relationships, and public relations (PR). But now, PR professionals need to learn how to use those tools and traditional methods to gain a strong foothold in the social media marketing field.