Not too long ago, potential patients relied on word-of-mouth recommendations from friends and relatives when selecting a physician, home healthcare agency, medical spa, hospital, and other healthcare providers.

In recent years, we’ve heard the common phrase – “Content Is King”. This rallying cry is the centerpiece of quality SEO campaigns and has actually spawned a new profession made up of those who create original content.

The 2017 bill providing website guidelines for condominium associations with more than 150 units (which does not contain timeshares) is going through some growing pains. The new law amended Section 718.111 of the Florida Statute and raises issues boards must consider as they strive for compliance.

POMPANO BEACH, FL – Competing for business has always been a challenge for organizations striving to distinguish themselves from the pack.

With approximately 65% of the world being visual learners, it comes as no surprise that businesses and individuals alike have turned to media streams, such as video, to share their knowledge and voice.

As you know, video is extremely important, especially for your business and reaching customers in a very noisy world.

As respected marketing and IT professionals, you’ve worked hard in your specific niche, developed valuable relationships, and built strong businesses.

BrandStar, a nationally recognized full-service content marketing and broadcast production firm, and digital marketing and website development company Paton Marketing recently joined forces. BrandStar produces several nationally syndicated television series airing on the Lifetime Television Network and broadcast stations around the country.

In today’s digital world, the public’s view of an organization frequently comes with the click of a mouse, leading to a website. Thanks to a new bill governing the operations of condominium associations in Florida, these associations must abide by strict regulations regarding the characteristics of these online properties.

The demise of brick-and-mortar retail operations is just one of many examples illustrating our preference for website shopping. Once thought to be the exception, it is now regarded as the rule. The same trend applies for ordering food, banking, and applying for jobs, to name a few more.