The behind the scenes look at our shoot with one of Broward County’s most inspiring non-profits.
Businesses have relied on managing and optimizing their websites for desktop searches in order to state their presence online. For years, optimization through the creation of blogs, backlinks, and content was enough to maintain relevance and a high ranking. With Google’s update, a new branch of Search Engine Optimization has been created in the form of Voice Engine Optimization.
Today at Paton we had the official commercial shoot for Buster’s Waterless Dog Shampoo! The process for creating a commercial can be an intensive experience; but after weeks of non-stop planning and creativity from a very talented team, our vision has come to life! The casting call and audition phase of the shoot has been completed and the perfect actors have been selected. Now it is time to move on to the next step: finding the right space to shoot the commercial. The first part of putting together the perfect shoot is location, location, location. The Paton team scouted out the perfect outdoor space for our talented actors (both human and four-legged)! After conducting much research for the right location, the Paton team ultimately decided to shoot the commercial locally, at Quiet Waters Park in Deerfield Beach. The setting was everything we were looking for; a large outdoor space with beautiful scenery, clean landscaping, and most important of all– a dog-friendly atmosphere!
At the beginning of 2018, we started our video department. As we have merged with Brandstar, this has proven to be the perfect time to create a new video department. New opportunities to create exciting video content were appearing everywhere and the opportunities were endless. Today, at our home studio in Deerfield Beach, we had an amazing opportunity to audition a group of very talented actors for a direct response commercial! We are going to take a look behind the camera and see what it takes to create a nationally syndicated advertisement. It may seem like an “easy” task to create a unique and engaging commercial, but there is so much more that goes into creating a nationally syndicated commercial.