Meta tags are essential to search engine optimization and your Google ranking. Meta tags are little snippets of content that help describe what your webpage is about to the search engine. Websites are designed strategically to optimize the content that the users are reading and help them navigate through the website itself. Tags are an additional fundamental way to help users navigate through.
There are several elements that can impact your business’s rankings on Google, and you must keep up with each of these elements as they change.
Since Google now has a feature where it can report an indexing issue straight to the search team through the search console, it’s important for you as a site user to know how to report indexing issues in the google search console. You’ll get a complete rundown of how to properly report these indexing issues and how to properly use the new option!
It can’t be denied, we live in a world where we are constantly on our phones and computers, whether it’s for school, work, or pure entertainment. Being online has only grown since so many people have transferred over to online school and work.
If you’re reading this, then you most likely know how important video marketing is for your business, right? If so, then you know that users enjoy more engaging and visual content nowadays, so just having written content won’t be enough to capture their attention in 2021.
Webinars have become much more commonplace, especially in the present climate right now. It’s an excellent way for businesses to promote their brand, network, make sales, and above all, they can educate their consumers.
Fables, fairy tales, and campfires -the very mention of a ‘story’ brings up memories of our childhood. As essential components of human communication, stories have helped civilizations preserve traditions and shape values.
So, let’s say you find yourself wanting to add something new to spice up your content strategy to boost traffic flow? Well, what if we told you that you could do precisely that with video marketing? Yup, that’s correct!
Video marketing is a very effective tool to utilize in your marketing strategy. Whether you run a small, medium, or large size business, video marketing is time-consuming. From producing the video to editing it to adding sound effects, visuals and captions can be a complex and lengthy process. Sometimes you just want to outsource your video to a video marketing firm to put your mind at ease. If this is the case, contact us at Paton Marketing to connect with one of our video marketing experts.