If you’re reading this, then you most likely know how important video marketing is for your business, right? If so, then you know that users enjoy more engaging and visual content nowadays, so just having written content won’t be enough to capture their attention in 2021.

However, it can be rather difficult to begin creating a successful video marketing strategy. But, thanks to this helpful blog by yours truly, Paton Marketing, we can break it down into steps when it comes to implementing video marketing content that works best for your business.

If this sounds like something you’d be interested in, then don’t hesitate to keep reading! You’ll be able to learn everything you need to know about video marketing and how to incorporate it into your content strategy altogether.

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What You Need to Create a Video Marketing Strategy!

To begin with, you must know exactly what you need to create a video marketing strategy that helps you achieve maximum results, which is incredibly important. Since you want to create video content that helps boost traffic to your business, you’ll want to put in the time and effort to make it happen!

You’ll want to make sure you include these steps into your video marketing strategy process, which is listed as:

  • Figure out what goals you want to reach with your videos
  • Make sure you thoroughly research who your target audience is
  • Brainstorm ideas for the direction you want to take your video content in and what type of story you want to tell through them
  • Create a realistic and practical timeline to stick to throughout the entire process
  • Break down what your entire budget will be when creating your video marketing strategy

Once you have a solid plan down of everything you need to create your video marketing strategy, you can start getting into the detailed process of it. This is where you can work out the logistics of everything and think of anything else that could improve your chances of getting more traffic flow to your website and business.

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Time to Set S.M.A.R.T. Goals

One of the biggest steps when planning a video marketing strategy that will work is by setting goals, S.M.A.R.T. goals to be exact!

No matter what type of marketing goal you may have, it’s a great idea to use this specific type of goal setting so you can reach your goals efficiently and on time. You may be curious as to what S.M.A.R.T. goals stand for, and if that’s the case, then we got you covered! These goals are defined as:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-Bound

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You’ll Need to Research Your Target Audience ASAP

Next up is researching to the point where you figure out who your target audience is. This will be extremely helpful for you mainly because it will allow you to figure out who should be watching your video content.

To create your video content, you’ll want to note what your target audience enjoys and what they’re looking to find. This can make your video marketing strategy go as smoothly as possible.

What Type of Video Content Will You Make?

Another big step during the video marketing strategy process is to understand ahead of time what type of video content you’ll make for your audience. This can often make or break your strategy if you don’t sit down and figure out in-depth what each video will consist of and if it will attract your target audience.

There are multiple video styles that you’ll want to consider before you start making your video content. So, you’ll want to know the different video styles to see which one you prefer and think your audience would like the most:

  • Live streaming videos
  • Vlogs
  • Interview videos
  • Animated videos
  • How to/tutorial videos

Keep in mind one of your main goals is to create video content that your audience can relate to.


Having a Completed Timeline Will Go a Long Way!

You’ll want to have a complete timeline with multiple dates and times to help you stay on track. This can be beneficial for your entire business to have a timeline that you can stick to when successfully creating a video marketing strategy.

Different departments within your business may have different timelines, and that’s perfectly fine! When you choose to have a timeline, it can allow you and your team to finish in an effective way that counts.

You’ll be able to keep track of what has already been completed and what still needs to be done. There’s nothing wrong with being organized to take on your video marketing strategy, right?

A Budget Plan Will Be Your Best Friend!

One of the final steps of your video marketing strategy should be creating a detailed budget plan! This is where you’ll write out everything you’ll need financially. We’re talking things related to production costs, internal and external resources, and anything else that you’d want to include!

Don’t be afraid to whip out an excel sheet on your laptop and start your journey of making the best budget plan out there. You’d be surprised to see how much this would help you have something right in front of you telling you all of the necessary costs that you’ll need.

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Need Help With Video Marketing? Contact Paton Marketing Today!

Now, remember, if you need any help regarding your video marketing strategy or need help creating professional video content to increase online engagement, then Paton Marketing is the company for you!

Additionally, we can offer you a wide variety of different videos to produce for your business. Some of the video content that we can make for you that you’ll love are:

  • Product video
  • Promo videos
  • FAQ videos
  • Interactive videos
  • Testimonial video
  • Direct response commercial video
  • Event videos

So, check out our website or call us directly to get your video marketing content started right now!