The complex system that is the Google search engine algorithm may seem like a secret recipe similar to that of Coca-Cola. However, search engine optimization experts have started to crack the complicated code. Before you begin to strategize for SEO, you need to understand some of the most important things Google looks for in terms of search result rankings.

Referral marketing and word of mouth can only get a new and growing business so far. Nowadays, your online reputation is everything, especially for businesses that are just starting out. Digital marketing is the new most incredible tool for small businesses to increase and improve their reputation online.

Your online reputation is one of the most important things to manage as a business owner. A customer’s first impression of your website is vital. If there are negative reviews on your website, this may cause a new customer to have a sense of distrust within your business.

Did you know that reputation management can either make or break a business? You may be wondering why this is, and the answer to that is simple. Well, to begin with, reputation management is meant to be the effort of influencing how and what people think of a specific brand or person.