Referral marketing and word of mouth can only get a new and growing business so far. Nowadays, your online reputation is everything, especially for businesses that are just starting out. Digital marketing is the new most incredible tool for small businesses to increase and improve their reputation online.
New businesses need to check how their online reputation is regularly doing. It is effortless to do and only takes a few minutes. Checking in on what people have to say about you online is very influential as you start to grow your business online. If you are looking for ways to improve your online reputation, continue reading to learn more about online reputation management!
Paton Marketing knows the struggles of growing your business from the ground up when you are looking to reach large audiences. We are here to support you through your journey of growing from a small company to a well-known corporation nationwide.
Now that we have gone over how vital online reputation is let’s dive into further details about online reputation management for businesses just starting out.
What is Online Reputation Management?
Online reputation management, also known as ORM, is how you or your business is perceived online by potential customers or clients. This includes what appears when someone Googles your business or finds your website. Your website’s content and what people say about your business online are crucial.
Having a positive online reputation is essential to growing and increasing your customer base, improving your sales and revenue.
How Does Search Engine Optimization Help New Businesses?
Search engine optimization, also referred to as SEO, helps new businesses increase their traffic organically through keywords associated with the company. The two most important online properties to focus on are your own website and your social media profiles.
Your website is fundamental, and the key to ensuring your business is found at the top of Google’s search results. SEO is about optimizing your website and ensuring that your content is targeted at the correct audience.
Tips For Growing Your Online Reputation
As a small business, it is imperative to know where you stand on Google’s search results and what customers or potential customers say about your company. Googling your business’s name only takes a matter of minutes and can tell you a lot about your online reputation. You want to be aware of potentially harmful reviews and develop a game plan to fix these issues.
Protect Your Name
Protecting your growing business by purchasing, claiming, and verifying your domains is essential to do early on. When you do not purchase these names, other competitors may misrepresent your business in a negative light. This will also allow you to respond to any comments and reviews left about your business at all times.
Monitor Your Growing Business
Google has a fantastic feature that allows you to receive alerts whenever something is posted, shared, or commented on about your business. Receiving these notifications early on and immediately will help you monitor and protect your small business.
When you catch negative reviews early on and work to resolve the issue, this can be one of the most beneficial tools to growing your new business into a large entity.
Produce Positive and Engaging Content
Engaging with your users and producing content that is relevant and helpful to your consumers is vital. It is one of the best digital marketing strategies for businesses to utilize early on. A few great ways to produce valuable content include writing blogs, sharing tips and tricks relevant to your business’s niche and target audience.
This improves your Google search result ranking, and your users will appreciate the free content you are sharing with them, which will increase organic traffic to your website.
Respond to All Reviews Both Positive and Negative
Taking the small effort to thank your customers for leaving a positive review goes far. It goes even further to respond to negative reviews professionally as well. When your customers know that you care about their issues that have arisen, it shows them that you want to make a positive change.
Along with responding to reviews comes how you react to them. It is so vital never to respond inappropriately or rudely. You always want to remain professional and unemotional within your responses. Never let a negative review ruin your small business, but grow from these mistakes and ensure they do not happen again in the future.
Redesign Your Online Image
Your online image is just as important as your online reputation. Chances are your business has grown a substantial amount from when you first started your businesses. Keeping up with your online image is crucial as you grow into a re-imagined business.
If you are looking for assistance in redesigning your image or website, contact us at Paton Marketing for further help and guidance.
Bringing in the experts early on is also essential to growing a successful and profitable small business. The experts have been in your footsteps and want to ensure that your business reaches its highest potential.
Have a Realistic Long Term Goal
Having realistic and relevant goals for your business is an efficient step to improving your online reputation. Improving your online reputation does not happen overnight, so having a timeline of goals and achievements in mind is vital to your long-term goals and desires.
How To Utilize Digital Marketing for New Businesses?
If you are looking to give your new business a makeover and increase organic traffic, and put your page at the top of Google’s search results, contact us at Paton Marketing for expert advice today. We have years of experience when it comes to growing businesses of all sizes and online reputations.
Reputation management is key to the success of all businesses since we live in such a digital era. It can be easy to overlook even the simplest things that grow a business online that can also damage a business online. It is essential to start partaking in a solid online reputation early on within companies.