Your online reputation is one of the most important things to manage as a business owner. A customer’s first impression of your website is vital. If there are negative reviews on your website, this may cause a new customer to have a sense of distrust within your business.

Many online marketing experts have proven that your online reputation is more influential and impactful than just your reviews on Google and Yelp. Even though negative reviews may seem like they can be the end of the world, there are ways to resolve these issues with proper online reputation management.

At Paton Marketing, we strongly believe in reputation management as it is a vital part of your businesses. If you are struggling to improve your reputation management, we at Paton Marketing are here to help you do so. With the help of our experienced experts, we will help you achieve your digital marketing goals.

Continue reading for tips on how you and your business can improve your online reputation. If you need further assistance, contact us at Paton Marketing for one on one advice.

Build Your Social Media Accounts

As you want to improve your reputation management, it’s essential to develop and strengthen your social media accounts. Social media is an indispensable tool for digital marketing in 2021 and will continue to be a vital asset in the future.

It is also essential to increase engagement and interact with your audience on your social media accounts. If you receive only a few comments, responding to those few followers and comments is vital to growing your social media. When you receive thousands of comments, it can be hard to interact and respond to everyone, but do your best to interact as much as you can with your followers.


Blogging is one of your best secret weapons for upgrading your online reputation. Not only will blogging increase your organic traffic to your website, but it is a fantastic way to bring down any negative comments or reviews about your website. Blogging is also excellent to attract new audience members that may not be familiar with you or your business.

Updating your blog frequently is also important. Not all of your blog topics that you write about have to relate to every aspect of your business directly but could be about a popular trend or issue in the media.

Avoid Arguments Online

Sometimes it can feel so easy to argue with someone behind a computer screen. However, engaging in arguments online is a surefire way to create a sense of distrust within your business and drive traffic away.

Instead of engaging with negative people on your website or accounts with negative things to say, just leave it be, and remain professional and non-confrontational. You do not want these negative comments to go unresponded to, but ensure your audience cares about their comments and concerns.

Encourage Positive Reviews From Customers

8/10 times customers are more likely to leave a negative review than a positive review. To help encourage positive reviews from customers, you do not want to seem like you are begging for them too much but showing them how appreciative you would be if they left a review for your business. To ensure every review is a positive one, always ensure each customer is treated like they are the owner.

You want to be sure that it is also easy and accessible for customers to leave a review for your business. To ensure that it is easy for them, be sure that your website is not full of clutter, and tabs and reviews can be accessed easily.

Respond to Your Customers Reviews Both Negative and Positive Ones

Responding promptly to all reviews is essential when looking to increase your online reputation. If a customer had a great experience, be sure to thank them for their review and their feedback. If a customer did not have good things to say, assure them you are looking into the situation and making you aware of the issue.

Ignoring negative reviews and not responding to them can make it look like your business only values the positive reviews it receives. How you respond to negative reviews can have an enormous impact on your online reputation.

Try Experimenting With Influencer Marketing

Influencer marketing is a great tool to boost your online reputation. When working with an influencer, you want to be sure that they fit with your brand, as well as your brand’s reputation. If you run a fitness clothing brand, the influencers you are working with must have the same sort of content or feed on their page so that their followers will want to interact with your business.

Listen To Your Customers

Valuing and listening to your customers is critical. If any problems may arise online, listening to your customers and working with them to improve it will make your value to your business much higher than any amount of money could. Gaining repeat customers that value your business will increase sales as they recommend your company to their friends and family members.

Start Early

Managing and being proactive with your online management is vital. Your online reputation can start before you even launch your brand or business, and this is highly encouraged amongst many highly skilled digital marketers. Even the name of your brand can have an impact on your online reputation.

You want to be sure to do thorough research about your competitors before making an impact on the customers you plan to target and engage with.

Invest in Your Online Reputation Management Today

Establishing strong reputation management will not happen overnight. These things take time and energy. No business is too small or too large to increase its online reputation. At Paton Marketing, we take pride in working with businesses of all sizes to better their reputation online.

Being proactive in the digital marketing age is vital to successfully running a business. A well-managed online reputation is one of the best and most significant investments you can make early on. If you require assistance revamping your website, building your SEO, and creating content geared towards your target audience, contact us at Paton Marketing today for further assistance.