An incredible amount of content is published every day on the web. 2.5 quintillion bytes of data are created every day, and nearly 7 million blog posts get published each day. With so much content making its way to the internet every day, how can brands ensure that their content is seen by the audience they covet. Getting your website on the first page of a Google search is not an easy task. 90.63% of the content on the internet gets no traffic from Google.

Online shopping is soaring in popularity. As per Statista, by the end of 2021, there will be 2.14 billion global buyers online. Although the number of digital buyers worldwide is growing exponentially, the conversion rate from visitor to customer is not very high. Only 2.17% of all e-commerce visitors end up making a purchase.

When it comes to online reputation management, we usually turn to experts for advice. In this case, the expert is mostly Google since that is where people will search for your business after all. So when you look for the secrets of reputation management on Google, the Google Help Center has its own simple guidelines for online reputation management.