Online shopping is soaring in popularity. As per Statista, by the end of 2021, there will be 2.14 billion global buyers online. Although the number of digital buyers worldwide is growing exponentially, the conversion rate from visitor to customer is not very high. Only 2.17% of all e-commerce visitors end up making a purchase.
If you own an e-commerce site, you are probably always looking for ways to boost traffic, grow your email list, and increase sales. So, what can you do to increase e-commerce sales?
The following tips should help:
- Honesty is the best policy
By 2025, millennials will make up 75% of the global workforce. 84% of them do not trust traditional advertising. That’s a big number. How do you foster trust in your brand, then? Start by being honest in your sales copy. Never make claims that your products can’t deliver or use hyperbole lightly.
You should also take care about how you position yourself as a business. If you are a small business, take pride in that. Do not try to sell yourself as a multinational company. It will only make you lose credibility. Most customers are turning towards small businesses anyways for more personalized services.
- Make your e-commerce site mobile-friendly
People love shopping on their mobile phones. This trend is not going anywhere soon. The mobile commerce share of the total e-commerce retail sales in the US is expected to reach 53.9% by 2021.
Sadly, not all e-commerce stores are offering a seamless mobile experience to their customers. As a result, a lot of sales opportunities are getting lost. If you want to increase your e-commerce sales, you must optimize your website for all platforms. Remember to optimize your popups for mobile too.
- Show off positive customer feedback!
A whopping 93% of consumers say that they make their buying decisions based on online reviews. Clearly, positive online reviews are a powerful tool to build trust in your brand and subsequently increase online sales. So, don’t let all your positive testimonials and product reviews go to waste. Ensure that you display them on your homepage, landing page, pricing page, and even product pages. Your satisfied customers can be much more influential than any sales copy you could ever write.
- Invest in email marketing
Getting good at email marketing is an effective way to increase your e-commerce sales. 99% of all email users check their inbox every day, and some even do it multiple times a day. Work on building your email list. However, sending the same newsletter to every subscriber may not be the best way to make the most of your email list. Instead, you should consider segmenting your target audience according to their personal actions. You could provide checkbox options to your visitors about the kind of products they like or promotions they are interested in.
Segmenting your audience lets you send more personalized emails and promotional newsletters relevant to them. Personalization increases customer engagement and brand loyalty. Marketers who used segmented campaigns report a 760% increase in revenue.
If you need help with your email marketing campaigns, consider hiring a digital marketing agency for e-commerce Miami.
- Minimize cart abandonment
Besides other e-commerce marketing solutions Miami, you should also consider ways to minimize cart abandonment to automatically increase online sales. Losing customers at the point of purchase can be incredibly frustrating for e-commerce owners. E-commerce brands lose nearly $18 million in sales every year due to cart abandonment.
Creating a seamless checkout process is an easy way to reduce cart abandonment and increase sales. Optimizing your checkout process can increase your conversion rate by 35.62%. Designing a responsive and fast-loading website is also necessary to minimize cart abandonment. 57% of online shoppers will abandon if your website takes more than 3 seconds to load. The scary statistic is that 80% of these shoppers may never return.
- Offer multiple payment options.
Does your e-commerce store only accept credit cards? Not very convenient, is it? Mobile wallets such as Google Pay, PayPal, and Apple Pay made up 45% of global e-commerce transactions in 2020. Not offering multiple payment options to your customers, may potentially make you lose out on a lot of sales. You may need to work harder to optimize your website for multiple payment options, but it is worth it. A hassle-free checkout process that allows your customers to use any payment method they want is a great way to increase sales.
- Use high-quality product images
Replicating the brick-and-mortar experience online may not be possible. When buyers go to physical stores, they usually like to touch and feel a product before making a purchase. However, that is not possible online. But you can give your customers the next best thing- high-quality photographs of your products.
Consider offering 3D product images as it makes it easier for your consumers to visualize items. According to Shopify, 3D product images in AR could increase your conversion rate by up to 250%. That is a lot.
- Use Facebook to target “Lookalike Audiences”
Did you know Facebook lets you find people like your existing customer base? You can do so through the lookalike audience feature of this platform.
Lookalike audiences are basically Facebook users who have similar behavior or characteristics as your existing customers. You can upload your data and Facebook will cross-reference its data to create matches on the criteria you specify.
You can use the information you already have on your customers to expand your reach. With a tiny bit of effort, you can create highly targeted ads on Facebook to attract customers similar to your existing ones. Social media is a preferred tool for agencies dealing in e-commerce and online marketing Miami to increase customer base and online sales.
- Retarget your customers
Retargeting or remarketing is showing your ads to people who have already visited your site. It can be an excellent way to show ads to people who visited your site but did not make a purchase. Retargeting has an incredible 1,046% efficiency rate, beating all other ad placement strategies.
Retargeting aims to convert “missed opportunities” into paying customers. It increases brand awareness significantly, which is why many e-commerce sites are investing in it. Combining retargeting with other advertising channels can be a winning blend. You may consider hiring an experienced agency dealing in digital marketing for e-commerce website South Florida to create the best marketing strategy for your e-commerce site.
As you can see, there are several ways to increase your e-commerce sales. However, increasing online sales is a gradual process. Remaining dedicated to your store and implementing the tips above can surely enhance your product sales.