Video footage is one of your company’s greatest assets when it comes to marketing. When you accumulate high-quality video content, you can use it for years to come.
With over half of the world’s population on social media, there is no better place to showcase your video content. If you are new to social media or looking to step up your social media presence, continue reading this post to learn more about using videos on social platforms.
Setting Goals
Before creating a social media campaign and filming professional video footage, the first (and most important) step is setting goals.
If you are new to social media, a great goal to start with is simply creating brand awareness. If you have an established social media presence, you might want to gain followers or increase community engagement.
The ultimate goal for most businesses on social media is to generate leads that turn into sales. While this might be your target, it is essential to establish a solid social media presence beforehand.
Deciding on Platforms
With over 100 social media platforms available to the public, researching your target audience is critical in deciding where to establish your social media presence.
In this section, we will tell you about some of the most popular social media platforms and who their users are.
According to research, Facebook has around 2.7 billion monthly active users worldwide. Of this 2.7 billion, about 26% of users are aged between 25-34. Facebook has also proven to be a great place to run advertising campaigns targeted at boomers (aged 57-75).
With over 1 billion monthly active users, over one-third of Instagram users are between 25-34 years old. Owned by Facebook, Instagram has seen a steady increase in new users over the past few years. Since Instagram and Facebook belong to the same corporation, you can share cross-promotional content on both platforms.
Twitter usage has remained relatively constant over the past few years, with an average of 187 million users on the platform each day. 44% of Twitter users are between 30-49 years old, and almost 70% of daily users are male. Twitter is a great platform to use for community engagement and less useful for advertising.
With around 738 million users, LinkedIn has proven to be a good platform for B2B marketing. The primary demographic on LinkedIn are educated professionals aged 46-55, but about 25% of users are millennials.
YouTube
The video-sharing platform, YouTube, boasts about 2 billion monthly active users. YouTube’s popularity has shifted towards the younger generations, with the largest demographic of users being 15-25 years old.
TikTok
One of the newest and fastest-growing platforms, TikTok, has over 100 million monthly active users, with the average user spending 45+ minutes per day on the platform. TikTok is most popular among younger generations, with the majority of users aged 18-25.
By conducting target audience research, you can determine which social media platforms your audience is most likely to use actively. Whether you choose one social media platform to focus your efforts on or decide to put your brand everywhere, social media provides an excellent opportunity for video marketing.
Video Advertising
One of the most common ways to use video content on social media is to run ads. Depending on your goals and which platforms you are targeting, paid ads can give you a great ROI.
For video ads, keep the footage short and sweet. Users always appreciate unique editing and
captivating graphics, so make sure you create content that will capture the attention of social media users scrolling on their smartphones or computers.
Make sure to show your product and company name within the first few seconds of the video, as many users may scroll past it before you get the chance to showcase your brand.
Background music is another excellent way to captivate your audience. If you can legally use a popular song or sound in the background of your video, users will be more likely to stick around to listen and watch.
Informational Video
Another popular way to use video content on social media is to provide information about a specific product or service to gain brand awareness.
If you are showcasing a product, ensure that the video footage is high-quality so the audience can get a good idea of the product without actually seeing it in person. While it is essential to provide details and specifications of products, adding a lot of written content on a video can be a distraction.
If you provide information about a service, consider including past customers in the footage that can provide testimonials. In addition to interviews, corroborate what they are saying with video footage of the services you provided.
How To Get Quality Video Content
Investing in a professional service to film video content is an expense that will benefit your business for years to come. While you could buy or rent a fancy camera and film independently, professional videographers have the skills and expertise to both film and edit for you.
When you work with a professional videographer, they will film plenty of footage for you to use in several ways. An hour of video footage can be used on various platforms, especially when you choose to cut the footage up into smaller clips.
Not only can you use video content on social media, but you also can enhance your website. Including video content on your website or eCommerce site will significantly increase the online appearance of your brand.