With social media continually being on the rise, many businesses have not yet found a way to tap into the full benefits of social media to maximize their online exposure.
If you’re going to attempt to spearhead a campaign on social media to accurately represent your business, you need to be doing it the right way. We’re going to be taking a look at what this entails and how you can get started.
Social media does wonders for promoting and bringing awareness to your brand, it converts sales, and helps bring traffic to your site, amongst other benefits.
To better understand the significance of social media, we also need to decipher why it’s going to help your E-Commerce business as well.
To better understand the significance of social media, we also need to decipher why it’s going to help your E-Commerce business as well.
Social Media and E-Commerce
According to some recent projections, 90% of businesses will be utilizing some form of social media for customer service in just two years.
Additionally, customers spend 20-40% more with companies that they can engage with on social media. The social media market is booming, and it doesn’t pay to ignore the upside that it provides for many large and small businesses alike.
Putting social media on the backburner is essentially giving your competition more leverage against you. Don’t allow this to happen, and strategize how you can become a force multiplier on these various platforms.
Your consumers are devoting a lot of time in their day to scrolling through social media. Why not capitalize on these opportunities? It’s only going to pay dividends for your business in the foreseeable future.
How To Drive Traffic from Social Media
You can use social media for e-commerce for a few reasons. It can be used to simply drive traffic to your website or you can use it to convert sales. Social media is focused on three main components: connections, relationships, and engagement.
If you strictly adhere to these principles, you should have no issue driving traffic to your website. Research indicates that consumers who have positive experiences with your company on social media are almost three times more to recommend your brand to others.
They make these suggestions because of the impact that social media has had on them. When word spreads about your business quickly because of social media, it has much more significance as opposed to using a word of mouth strategy.
In order to resonate with your consumers on social media, you need to be publishing content that is going to speak them, in other words, “pull on their heartstrings”, which makes them feel more compelled to spread the word about your business.
Did you know that 88% of customers are less likely to purchase anything from you if you leave their lingering questions and complaints unanswered.
If you don’t have a social media presence, how are you going to find an effective way to address these concerns? You can turn this around by being present for them. Which will pay off and create a budding relationship between you and your consumers.
Now that we’ve addressed the powerhouse that is social media, let’s take a look at some of the platforms that are responsible for catapulting a business to the very top of their field.
Posting on Facebook
What are some of the most effective ways to entice consumers on Facebook? Easy, you need to incorporate a good amount of visuals and written text, touching on subject areas that can facilitate the needs and desires of your audience.
Articles that are between 2,000 and 2,500 words in length will receive more reshares on Facebook than articles of other lengths. Videos that are between 4 minutes and 4 minutes and 20 seconds in length get more shares than any other kind of video.
With that being said, it’s not just the length of the videos that’s important. You need to ensure that the content you are producing is of the highest quality, whatever it takes.
Live Streaming Videos
Live streaming is a huge form of social media that is continuing to grow by the second. Right now, users upload over 300 hours of video to YouTube every single minute!
YouTube users have amassed a total of 1 billion hours of video content in the span of the day People clearly love the appeal of videos.
But there’s something even more exciting than just your conventional video: live video. People in every age category, from teens to those over the age of 55, create and consume live video. All in all, 36% of Americans watch it, and 22% are creating the content.
Live videos are good for more than just their public performances. They will lead to conversions as well. Two-thirds of people are more likely to buy tickets for an event, after seeing a live video about it.
- Here are some other interesting facts as to why you should consider implementing live videos:
- 80% of people prefer watching a live video over looking through a blog post. 82% of people would select a live video over other kinds of social media posts.
- People watch live videos on Facebook 3x longer than pre-recorded videos and they get ten times the amount of comments.
- Over 36% of Internet users have seen a live video.
- Live.me is only about two years old, but it already has over 20 million users. And these users will make over 200,000 hours of original content every single day.
Why is live streaming becoming such a tangible asset? Viewers typically respond positively to this because of the immediacy and engagement it fosters between customer and the business associate.
Live video creates an exceptional experience for its customers. Most social media platforms now have native live streaming capabilities or an easy way to integrate them.
Why spend time anymore time mulling it over? Now that you know why social media is such an essential tool for many E-Commerce companies, it’s time to put this into play.
Use it to your advantage and you will see firsthand how it will help you to engage with your target audience, generate leads, and bring in more revenue for your business.