SEO or Search Engine Optimization is an integral part of small businesses trying to gain much success. If your business is not correctly utilizing SEO, it can be a recipe for disaster.
You need to use SEO in a way that will help in increasing your visibility on Google. This should be one of your main goals. It’s going to help with your brand awareness and engagement with a new target audience.
If you start your business without a proper strategy in mind, your competitors will sweep the rug from right under your feet. Search is everything in the modern era and a big proponent of B2B’s and B2C’s revenue streams.
We’re going to be discussing the incentives that come when entrepreneurs maximize their SEO campaign and why it’s beneficial for small businesses to implement these strategies.
SEO and Small Business
Before we dive into the tips, it’s essential that you know the basics of SEO and how it functions. It’s a force multiplier, and if used correctly, it can do wonders for your business.
Search engine optimization involves optimizing your website to be located and indexed by search engine crawlers, which are bots that roam through the internet, finding and ranking content.
To master SEO, you need to implement the following components as part of your strategy:
- Keyword research — This is the act of learning the terms and phrases your potential customers are putting into search engines. By figuring out what people are looking up to locate related businesses, to find information about your business, or to find information about a topic related to your business, you can make content that they can utilize. A good keyword strategy is monitored and periodically updated as to how people search is constantly changing.
- Copywriting — If your pages are uninformative or misleading, people will bounce from your site as soon as they notice the inadequacies. However, if you create helpful content that is laid out nicely and make strong arguments, your readers will be more inclined to read the entire page. This will increase the average time a person spends on your website.
- Content Marketing- A comprehensive content marketing strategy puts a strong emphasis on writing blog posts — each focused on specific keywords — which inform and engage with your target audience. Depending on the type of business you are in, this may be a key component of your online strategy, or it may not be. To test it out, try creating a few information-driven posts using a hub and spoke strategy.
- Link building — The amount of internal links (linking to existing content within your site) and external links (when a different site is linked with your content) is an indicator that SERPs uses to assess the quality of your website. It’s beneficial if you can get high-authority sites to link to your content as it indicates the quality of your website.
- Usability and UX — SERPs will downgrade you if you have a website that is slow and underperforms. Additionally, a well-designed page will keep your visitors on your page for more extended periods.
- Local SEO — A good SEO strategy involves utilizing the previously mentioned tactics, but with a particular focus on all of your surroundings
With the basics of SEO in mind, now it’s time to look at some of the tips and tricks that you can implement to propel your business in the right direction.
Working On Technical SEO
Technical SEO involves optimizing your website pages’ structure so that the crawlers can properly “read” and index your website. If we are able to personify the crawler, the goal is to have it check out your site and then think: “Wow, these pages are very responsive, the links work well, and everything is functioning the way it should be. I have no issues with promoting this content.”
Even if your written content speaks for itself, technical SEO issues will hinder your site’s ability to produce high rankings in the SERPs. So before creating new content to bring in prospective consumers, take stock of the quality of your content from a technical standpoint.
Focusing On Local SEO
Did you know that about one-third of all mobile searches are location-based inquiries, such as “restaurants near me?” And even if the “near me” is not put in, Google’s algorithm can automatically prioritize local options if you are only searching for “restaurants.” SERPs are amping up small businesses to go down successful paths with local SEO campaigns, so they must seize these opportunities.
Use Keywords That Consumers Are Looking For
You should write about what your ideal customer is already trying to look for regarding products and services.
Based on this, if you can answer their question better than your competitors, you’ll be recognized by the SERPs as a business that should rank higher on the search results page.
With that in mind, there are various resources out there to make keyword research faster and easier for business owners that are juggling many responsibilities.
To start, you can look over the suggestions you are getting from Google’s autocomplete feature. As you type something into the search bar, you’ll notice that you will start getting a lot of suggestions. These represent the most searched phrases — i.e., Google is conducting the keyword research for you. Use the list as a jumping-off point for your content ideas.
With all of these tips in mind, it’s now up to you to decide the best ways to implement them in your business moving forward. SEO will always be useful in helping your business, brand, and clientele grow.
Don’t undermine its importance, and if you are unsure of how to begin, seasoned digital marketing companies like Paton Marketing can help you get started with an individualized campaign.