Maintaining a positive online reputation is the key to improving visibility, building trust, credibility, and generating sales. The best-rated providers of online reputation management Miami have on offer recommend using a mix of public relations, social listening, and marketing tactics to build a successful online image.
There are multiple tools – both free and paid – that enable you to manage your online reputation. Here is a list of the top 12 online reputation management tools:
- Google Alerts
- Social Mention
- Brand Grader
Free online reputation management tools
1. Google Alerts
If you write blogs, speak publicly, or host an event, you can create Google Alerts to get notified whenever your name is mentioned across the internet. You can also use Google Alerts to monitor your competitors, your company’s media mentions. You will need to create a Google Business Account to get started with your online reputation management.
SEMrush offers a brand monitoring tool where you can put in your name (or company name) and domain to find backlinks, online mentions, and resource authority. While the tool is free, you will only be able to pull a limited amount of data.
3. Social Mention
Social Mention is one of the free online reputation management tools that you can use to monitor mentions of your name or brand across eighty social media channels. Along with the mentions, the tool also displays these scores:
- Sentiment – the ratio of positive and negative mentions
- Strength – how strongly keywords are being used
- Passion – higher the passion score, the more the number of times related keywords are being used
- Reach – how many unique users are mentioning your search term
As one of the leading free online reputation management tools, Mention allows you to monitor social media for any mentions of your name or brand in online conversations. Mention allows you to monitor a billion sources on the internet that includes blogs, forums, and social media platforms. Mention also tracks sentiment, brand awareness, and competitor’s brand reputation.
5. Brand Grader
To use the free tool, you need to enter your brand name and email account. The Brand Grader creates a quick overview of your online presence while sending a report with details from the past seven days, including
- Blogs and sites talking about you
- Social sites and websites that mentioned your name the most
- Sentiment score – positive versus negative mentions
- Mention location
- Your follower count on various social media platforms
6. Brand Yourself
Brand Yourself is one of the top personal online reputation management tools designed for individuals and brands. You can get a free reputation report along with a score and ranking that helps you understand how well or how poor your online reputation management is.
Your report explains what you can do to improve the score while highlighting risks that impact your scores such as flagged social posts and images.
The free report from BrandYourself gives you limited data while upgrading to the premium plan will enable you to fill positive properties in Google results, and suppress flagged search results.
A 21-day free trial is on offer for this online review management tool. The software collects all the reviews across online channels in one place which is a great way for businesses that have multiple locations to track their online reputation.
You can also set email alerts to respond to both negative and positive reviews. For businesses with multiple stores across locations, ReviewPush is a very useful tool to have. It ranks the reviews of different stores so that you can see which store needs to improve its service or product.
Paid personal online reputation management tools
The listening tool scans social media as well as the web for any mention of your name and then analyses those mentions. It gives you billions of data that you can go over and multiple ways of analyzing the data.
A key USP of YouScan is the image recognition features and visual insights that allow brands to get insights into user opinions even when not explicitly expressed in the form of text.
You can track negative and positive conversations about your business and understand the reasons behind them. By slicing and dicing data, you can know your customers’ opinions towards various product aspects ranging from pricing, quality, packaging, taste to customer service.
The analytics tools feature interactive charts and graphs that show the key trends in your topic.
Buzzsumo is a paid online reputation management and content analyzer tool. You can use any search term to scour the web for content that features the search term. Apart from actual search results, Buzzsumo will also display the engagement level with each of the search results. Your search terms can be based on:
- B2B Publishers
- Word count
- Publisher size
More importantly, you can create alerts to track
- Keyword mentions
- Topics in your niche
- Brand mentions
- Influential blogs
- Competitor mentions
Reputology enables brands and executives to track their online mentions and reviews on both popular and uncommon sites. The sites tracked include Yelp, Google Reviews, Better Business Bureau, and Facebook Reviews as well as industry-specific review sites. Automated feedback collection helps you listen to what your followers are saying while you can respond to reviews or comments directly from Reputology.
A 14-day free trial is on offer while the price plans start at $60 per month.
Reputation.com is one comprehensive tool used by large enterprises and businesses. The tool has multiple features that large enterprises leverage to monitor, manage, and optimize their online reputation.
The tool offers a unified dashboard that pulls data and feedback from surveys, business listings, and reviews into one platform. Apart from collecting customer feedback, Reputation.com allows you to engage with communities to build a reputation across social channels.
Chatmeter enables businesses to collect customer feedback, analyze them and elevate the customer experience across locations. Any reviews across twenty reviews and local search sites will be notified through email.
Like most other reputation management tools, you can spy on your competitors to learn from their strategies and compare how well you are doing against them.
Chatmeter also has a widget with which you can share reviews posted on other forums on your website.
Consulting the best provider of online reputation management Miami brands trust will help you put in place an action plan to elevate your online reputation.