If you’re looking to manage your E-Commerce brand so that it can continue to grow, there’s no better way to achieve this than by implementing app usage as part of your marketing scheme.
To date, there are thousands of apps that you can use to work alongside the movement of your E-Commerce business.
With that being said, you’re not going to have the time or the manpower to sift through all of these apps. Then, what is the best way to use them? You can start by researching to see which apps are at the top of the charts for this year and based on that, utilize them to your advantage.
Today we’re going to be looking at some of the best apps on the market, which will be more than enough to help you in your pursuits of managing your E-Commerce.
Have you ever wondered what effect social sharing will have on your E-Commerce business? It can be debilitating trying to measure the ROI of platforms like Pinterest, Google+, Twitter & Facebook.
AddShoppers answers all of the hard-hitting questions for you. AddShopper’s free sharing buttons help you to better understand how social sharing will impact your business at the SKU level.
Meaning that you can track how the individual products are shared across the various social media platforms and the actual revenue that’s produced by each of the channels.
So far, they’ve helped about 3,000 retailers track down over $2.3 million dollars in transactions driven by social media shares. What’s more? It’s free to sign up for as well!
Coming in at number two is Ordoro, which is a business that helps businesses keep track of their growing inventory. If you’re selling through multiple outlets, the difficulties that come when managing your inventory can become taxing, to say the least.
Today’s online retailer usually has a primary web property set up on platforms that include Nexternal, 3dcart, or other miscellaneous E-Commerce platforms.
However, they are also distributing their services and products through marketplaces like Amazon & eBay. Ordoro not only helps you keep your inventory in check, they can also take care of printing out shipping labels, and with drop shipping too. By bringing these solutions together onto one app, Ordoro continues to help merchants save time and streamline their operations.
If you are looking for a company that can provide much-needed assistance in the area of logistics, then look no further than ShipWire. Shipwire provides fully outsourced logistics for all kinds of E-Commerce companies.
They are able to help online retailers with everything from warehouse storage to order picking and fulfillment. ShipWire manages warehouses across the globe and will give merchants an international reach that wasn’t possible before in the past.
This is another effective app that will help you to engage with customers who visit your site but haven’t gone the extra mile to purchase any of your products, just yet.
Their technology tracks which items or product categories customers browse and then it seeks to retarget them with personalized display ads as they continue to navigate on other websites.
AdRoll claims that businesses who run display retargeting campaigns will make $10 for every $1 that they invest in the platform. They currently have over 5000 customers using their technology and currently hold a 97% retention rate.
There are many satisfied customers that use Ambassador and if you’re looking for a solution to help you build and manage a referral program, check out this company. Quite frankly, the thing that people love about Ambassador is that its easy enough to manage affiliates, partners, and customer referrals simultaneously.
For every type of referral program, Ambassador will generate a unique tracking link that referrers can use to distribute traffic to your site.
Ambassador also eliminates the hassle of managing all of your payouts and referrals bonuses. They’ve got a great API at their disposal and they take care of all of the messy development work that’s involved in building a referral program from scratch.
This company gives customers the chance to develop chat rooms that can be integrated within their site, as a means of providing better customer service for their website viewers.
It’s the equivalent of giving your online customers a way to communicate with a sales associate and ask a question about an item in real-time.
In situations where they would have had to pick up the phone or respond to an email, your customers can now engage with a customer service team from the comfort of a chat window. This can mean that you can see large conversion rates for your business.
Every retailer needs an integrated email marketing platform in its arsenal. Mailchimp is a favorite among many people. Building your email list is one of the most important initiatives you can put effort into as a retailer.
People who follow your email newsletter or blog are buying more often and are giving you a signal of engagement far above compared to a typical organic visitor. The DMA believes that the ROI of email is close to $40 for every $1 you invest. Make sure you monitor your email list when using MailChimp.
Wistia is a favorite for business-class video hosting services. The analytics they offer on the backend of their app allows you to see exactly which parts of your product videos people are engaging with or writing off altogether. Think of heatmaps for your content. It gives you the tools to build out video SEO sitemaps and optimizes your videos for search.
A program of this caliber does wonders for businesses that are looking for a structure for their patterns of communication with their clientele.
Help Scout is lightweight, beautifully-designed, and doesn’t have any of the debilitating features you would ordinarily find in other kinds of help desk products.
Your customers will never know they are dealing with a help desk app because you can make your responses have the feel of a conventional email.
Remember, happy customers are worth 10 times as much as their initial purchase. Be a light and provide great support for your customer base.