Businesses of all sizes and industry sectors are looking for ways to increase website traffic and ecommerce lead generation at a lower cost. An increasing number of companies are currently utilizing conversion rate optimization to do this, and many businesses could be getting left behind if they don’t take notice.
So you want to get into pay-per-click marketing, but you have no idea where to start. Maybe you have been reading all the success stories from bloggers about how they doubled, tripled, or even quadrupled their conversions overnight. Maybe you have some experience and want to know enough to take it to the next level. Either way, pay-per-click is a powerful eCommerce marketing tactic that has the potential to be a game-changer for your business.
Keywords are a crucial part of growing your business through search engine optimization (SEO). Choosing the right keywords for your website will increase your website rank on the search results.
Successful marketing is all about planning and execution. It’s not as simple as just buying an ad or posting on social media. You need a strategy that aligns with your company’s goals, demographics, and resources to be successful. This post will walk you through the essentials for developing a strategic internet marketing plan.
An incredible amount of content is published every day on the web. 2.5 quintillion bytes of data are created every day, and nearly 7 million blog posts get published each day. With so much content making its way to the internet every day, how can brands ensure that their content is seen by the audience they covet. Getting your website on the first page of a Google search is not an easy task. 90.63% of the content on the internet gets no traffic from Google.
As of July 2021, there were 4.48 billion social media users worldwide. This means that nearly 57% of the global population uses social media. Clearly, social media has become a big part of people’s lives in recent times. Social media platforms are not just a means of staying in touch with friends, family, and colleagues; they have also become powerful digital marketing tools for creating brand awareness and customer engagement.
Online shopping is soaring in popularity. As per Statista, by the end of 2021, there will be 2.14 billion global buyers online. Although the number of digital buyers worldwide is growing exponentially, the conversion rate from visitor to customer is not very high. Only 2.17% of all e-commerce visitors end up making a purchase.
Voice search is perhaps one of the fastest-rising e-commerce trends these days. It has become so popular that nearly one-third of the US population uses voice search features. It is even more popular than typing that nearly 71% of all consumers prefer voice search over typing.
The two terms, company image and corporate reputation, are often used interchangeably. But there is a very fine line separating them that many organizations fail to realize. Though nearly the same, there is a minute difference between image and reputation. Your corporate image is how your brand makes people feel.
Corporate reputation is an amalgamation of so many things. On first thought, reputation management for a corporation may only seem like having a few good customer reviews and 5-star ratings. But when you go deeper into the realm of reputation management, you realize that there is much more to it. Your corporate reputation management plays a few very important roles for your business.