With Valentine’s Day just around the corner, there are a lot of preparations for couples, as well as online marketing agencies to keep in mind. You may be planning a romantic dinner for your significant other or friend, or you may be looking to find some new digital marketing ideas for Valentine’s day to boost sales or leads.
When it comes to digital marketing for e-commerce websites in South Florida, we at Paton Marketing are excited to bring you some effective digital marketing tips to boost your Valentine’s Day campaigns, sales, and engagement.
Let’s dive into some of these digital marketing ideas for Valentine’s Day from your favorite e-commerce digital marketing company in South Florida, Paton Marketing!
Why is Valentine’s Day Important for Online Marketing Agencies?
Valentine’s Day has become a huge holiday that is great for boosting sales. According to Omnisend, “The overall shopping pool for Valentine’s Day in the United States exceeded 20 billion dollars in 2019.”
This is important to note because sales on chocolate, jewelry, flowers, and gifts spike on February 14th. Knowing how to market these products is key to generating sales and attracting new customers.
Tips For Digital Marketing E-Commerce Websites in Miami!
1. Email Campaign Ideas
The goal of conducting an email campaign this Valentine’s Day is to generate sales. You should think about when you are sending your newsletter out to customers.
For example, you should not be sending your campaign out 2-3 days before Valentine’s Day because it will likely take a bit longer to ship the product to the customer. Try sending your email campaign 7-10 days before February 14th for better results.
2. Eye-Catching Subject Line
As an online marketing agency, we cannot stress this enough, having an eye-catching subject line is everything for an efficient email marketing campaign. Customers are going to be receiving many emails with a boring subject line such as “Gifts for Valentine’s Day”. It is crucial that your subject line catches their attention. Such as, “A Gift She Cherishes Forever this Valentine’s Day.”
3. Send Unique Content
Sending unique content to your customers will always set you apart from your competitors. Send a surprise box that contains a funny GIF such as this example on the right. You could even send them a surprise coupon inside a box varying from different discounts or other kinds of offers and incentives.
4. Think About All Of Your Loved Ones
Valentine’s Day is not just about the people in relationships. Many people are single. So, there is a trend for purchasing gifts for your friends, and many single women refer to this holiday as “Galentine’s Day.”
Miami is one of the most populated cities, and for digital marketing e-commerce websites targeting couples, singles, or anyone this year, it is important that we also do not forget about our furry friends. In total, Americans spend almost $700 million on Valentine’s Day gifts for their pets.
5. Update Your Landing Page
Updating your landing page during holidays can be great for business. This does not have to go on for a long time, but for a week or two prior to the holiday, think about offering discounts for new customers who subscribe to your email list. This is a great digital marketing idea for Valentine’s Day that many e-commerce digital marketing companies do in South Florida.
For example, if you run a flower shop in Miami, update your digital marketing, e-commerce landing page for your website with a special promotion such as, “Buy a dozen roses and get a box of chocolate free when you sign up below.” Or offer another type of sale for the customers with a special discount code.
6. Reward Current Customers
Reward your current subscribers with sweet deals and promotions. If they have made purchases with you in the past, chances are they would buy your products again. You could offer a reward such as free shipping if they review the product they purchased. This is a good way to garner repeat consumers on your e-commerce site.
7. Promote Gift Cards
Gift cards are great because it allows the customer to make their own choice. Whether you are just getting into a relationship with someone and are unsure of what to get them, or you’re afraid of getting the wrong gift, you can never go wrong with a gift card.
When promoting gift cards, offer free personalizations to set yourself apart from others. Some things you could mention include: “You are the reason I smile.”
8. Create a Story
Customers love products that tell stories! Even if you are not selling a romantic product such as chocolates or flowers, it is still important to tell a story about your product. Let’s say you sell clothing, you could entice your customers about how you started your brand with a simple quote.
9. Offer Relevant and Unique Products
In order to increase your sales on this special day, make sure that your products are unique compared to your competitors. Your promotions should be big and attractive.
10. Use Valentine’s Day Hashtags
Hashtags are a great way to promote your business on social media. This is an easy way to track how many people are sharing or viewing your campaign. Your hashtags should be strategic and related to your campaign. You may even want to consider creating a contest. Contests are great ways to get a variety of new customers involved with your business.
11. Send Your Campaigns Out Now
Many people start doing their Valentine’s Day shopping about a week before February 14th. So it’s important that you do not wait until the day before to send out your campaigns. Your campaigns do not need to be detail-oriented, but they should be heartfelt and sincere. Your campaigns should be sent out no later than February 7th, and you should continuously update your customers each day of the week.
Overall, we at Paton Marketing wish you the happiest Valentine’s Day. We hope that these last-minute digital marketing tips were helpful in boosting and generating sales for your e-commerce business.