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March 21, 2017No Comments

How to Use the Google Speed Test to Reduce Site Load Times

Posted by:patonmarketing

Everyone wants a well-performing website. In fact, many businesses and web marketers understand that even a simple 1-second delay in a page’s response can yield a 7% reduction in sales conversions. Ensuring you have a well-performing website requires you understand which “pain points” exist that are ripe for speed optimization. Towards the end, there’s a…

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March 20, 2017No Comments

How Reality Social and Social Video Are Changing the Game

Posted by:patonmarketing

Whether it’s Miami video production companies, renowned content specialists, or YouTube celebrities, there’s one thing everyone’s talking about: Social video. But why all the chatter? The thing is, social media video production is huge right now and only getting bigger—it’s such a force, in fact, that here at Paton Internet Marketing we’ve started our own…

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March 13, 2017No Comments

The Top 6 Reasons Customers Are Leaving Your Website

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Are customers leaving your website? Don’t let possible sales slip away. More often than not, there’s a common set of problems your website is suffering from that’s simply turning prospective customers off to your content. Fixing these issues can lead to the immediate improvement of your internet marketing efforts, boosting sales conversions in the process….

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March 6, 2017No Comments

The 3 Types of Social Media Posts to Use for Explosive Engagement

Posted by:patonmarketing

Scenario: You feel you’re doing a lot of good things with your social media engagement strategy. Your brand has an established presence on the major platforms (Facebook, Twitter, Instagram, LinkedIn) and you’re posting regularly. However, the engagement levels you’re seeking just aren’t there. Why is this? What are you doing wrong? It could be that…

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March 2, 2017No Comments

The Importance of WordPress User Roles

Posted by:patonmarketing

WordPress is a fantastic content management system (CMS). And because it’s capable of amazing customizations—a magnificent range of themes and optional plugins that extend functionality, for example—many people even opt to create their entire websites from WordPress. However, you may not have spent much time considering the impact of user roles in this CMS/website builder….

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February 3, 2017No Comments

Don’t Make These 5 Instagram Mistakes

Posted by:patonmarketing

Instagram is a juggernaut social network, particularly among Millennials. If it isn’t a part of your small business video strategy, you’re potentially leaving a lot of money on the table. But it’s relatively simple to make a number of crucial mistakes on Instagram that can upend your company’s social strategy. Today, we’re going to take a…

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