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December 7, 2016No Comments

What is the “Call to Action” Button on Facebook? How to Track and Convert your Followers?

Posted by:patonmarketing

If online trade has been a specialty of yours for many years, the word Call to Action(CTA) should not be a new word to you. A call to action is, according to global business dictionary, defined as a word or sentence that triggers and encourages the reader of a context to take action without holding…

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December 5, 2016No Comments

4 Ways to Create Engaging Video Content

Posted by:patonmarketing

As a business person, you should always be looking for opportunities to grow your company and expand your brand. These include classic marketing tools that are familiar to top execs like promoting a social media campaign, organizing network events, and creating a well-designed website. However, another unexpected way to successfully push your brand out into…

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December 2, 2016No Comments

Which Social Media Platforms are Right for Your Business?

Posted by:patonmarketing

Now that you have  a thriving business, the key to growing your company is in social media. This basic marketing tool can help you cultivate the culture of a large successful business, ,recognize and grow potential audiences , and stay on top of your industry. . Research shows that social media  is one of the…

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November 28, 2016No Comments

Four Best Practices For an Effective Online Reputation Management Campaign

Posted by:patonmarketing

There is no doubt, almost 80% of customers who wants to buy something online (to also include offline), conduct research about that exact product or services that they need before proceeding to purchase it. In a situation where your product or services or brand business brand is recognised and with great reviews and testimonies, then…

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November 25, 2016No Comments

Does video marketing seem Better Option than Article Marketing ?

Posted by:patonmarketing

The importance of videos in digital marketing cannot be underestimated, there are several reasons to believe that videos are master of modern day online marketing – because of the engagement and impact. Just as article marketing does it better in engaging readers and increasing product and service enlightenment on the side of the customers, Video…

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November 23, 2016No Comments

Why Effective Online Reputation Management Is the Life Force Of Your Brand

Posted by:patonmarketing

From small scale businesses to medium enterprises and multinational companies, effective online reputation management is one thing which measures the extent to which a brand could gain credibility in the internet marketing arena and lasts in it without challenging forces. In situations where a business does not have an idea on what is happening to…

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