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8 Powerful Digital Marketing Trends to Magnify your Strategy Goals

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The Digital Marketing industry is unpredictable and dynamic, but lucrative. One moment you have mastered the art of it all, the next moment something new comes up! Experts at Paton Marketing suggest staying in sync with the latest industry trends and developments if you desire to be the market leader in your domain. Here are…

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June 12, 2015 No Comments

Why 404 Errors are not good for your SEO

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Every website, especially the one of a news organization or of an E-commerce based business where one updates the content at regular intervals, is bound to have a handful of 404 errors lurking around the corridor. These errors are a common site once a major website redesign and the URL structure is changed. It is…

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May 30, 2015 No Comments

Why Brands and Businesses Earn Big With Guest Blog Posts?

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One of the largest constraints for majority of the digital marketing campaigns is lack of resources required to advance search rankings and visibility. Large number of businesses bear considerable amount of losses because of various factors such as shortage of funds, limited amount of time and money. One of the prominent reason behind it is…

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May 25, 2015 No Comments

Content Is Not King, It Is The Kingdom

Posted by:admin

Looking to the future of content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating ‘more’ content isn’t the answer. Paton’s team is not the only one in that assessment after having the opportunity to discuss pressing content marketing…

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Points to consider as a B2B marketer when you formulate your Inbound Marketing and SEO Strategy

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We all are well aware of the fact that the B2B marketing strategies work differently than B2C. In B2B marketing, there are longer sales cycles, and you are always in need of content that fuels the buyer journey. Studies and surveys have shown that the content preferences for B2B marketing can vary from time to…

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Competent SEO Techniques for a Compelling Optimization Strategy

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Search Engine Optimization (SEO) has been around for quite a while now. What makes it unique is that SEO keeps changing and adapting due to the innovative additions that SEO specialists continuously incorporate into it. We’re not even halfway into 2015, and a brand-new set of advanced SEO techniques have already made its presence felt…

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