Whether you are building a website or analyzing a preexisting website, it is important to take a look at the keywords you are highlighting.
When you are researching keywords, it is helpful to work backward.
First, identify what products you are selling and what category they fall into.
Then, think of yourself from the buyer’s perspective. Consider what problem your product solves. Your keywords should answer that question.
For example, if you sell dog food specifically for weight management, you should write a blog post about weight loss in dogs.
In order to reach all audiences, it is important to incorporate a lot of content.
Often, without a blog, it is difficult for eCommerce websites to incorporate keywords since it is such a product rich platform.
A blog acts as a supplementary location to place these keywords so that potential customers can find your site on the search engine results page (SERP).
In this day and age, the utilization of speak to search options is increasing in popularity.
This has led to a rise in the effectiveness of long-tailed keywords.
Once you have an understanding of which keywords are applicable to your industry, you must begin to conduct additional research to make sure that these keywords are in fact being searched by consumers.
If you already have a website that has been in use, you can utilize the Google Search Console to identify your seed keywords.
These are the foundation of keyword research.
Google Search Console is a plugin you can install which shows 1,000 keywords you already rank for.
This is helpful because you can assess whether the preexisting keywords are relevant to the products you offer on your site.
When performing keyword research, you should also ask yourself questions like “how hard will it be to rank for this keyword?” and “how much traffic am I likely to get if I rank for this keyword?”
If the keywords are applicable, you can expand upon them and continue to use the existing ones to better increase your SERP ranking.
Once you have identified these keywords, you can continue to search for what keywords your competitors rank for.
Execute this step by entering one of your seed keywords in the search bar.
The top-ranking results are your competitors.
There are many online tools that can then be used to crawl a competitor’s website and identify additional keywords they are using.
2. Find Your Niche
Keyword research is a fantastic starting point however delving deeper into the mind of those who could be potential customers can be your key to beating the competition.
Browse forums, groups and q&a sites for commonly asked questions about your niche.
You can even reach out to previous customers and inquire about the needs your product has fulfilled.
As we mentioned earlier, long-tailed keywords are very effective means of increasing your SEO.
When you begin to browse the user-generated content on other websites, it makes it easier for you to develop long-tailed keywords because you have a better understanding of what people are looking for and how they are wording their inquiry.
Although the most recent update to the Google algorithm has advanced the search engine’s ability to understand what the individual conducting the search is looking for, it is always advisable to tailor your wording to be as accurate as possible.
Often the algorithm needs multiple searches in order to begin learning what exactly the consumer is looking for.
If you can reach the customer during one of their initial searches, you have the opportunity to beat competitors whose websites do not contain the language that the consumer is using.
Basically, take time to really understand your target market.
3. Analyzing Keywords
Once you gain a proper understanding of your keywords and niche, you must assess which are most valuable to you.
Some keywords may have little traffic, therefore making it easy to rank with them.
However, this limits your reach since there are fewer people using that word when they are searching.
On the other hand, some keywords have a large amount of traffic but with that, there is more competition.
Just because there are many sites using the specific keyword, it doesn’t mean that you should get discouraged and not use it yourself.
An optimal solution to this problem is utilizing both types of keywords in order to maximize exposure.
Another aspect of your strategy should be to stay up to date on trending keywords.
These can be associated with a new release of popular products and brands.
For example, if your eCommerce website focuses on the sale of computers, it is advisable to create keyword-rich content when you receive new inventory that is a hot item.
Consider seasonal keywords as well.
Around holidays individuals often search for ideas to make the event extra special.
Some examples are:
A holiday gift guide.
5 Halloween party essentials.
Summer 2020 must-haves.
Individuals are very susceptible to influence from outside sources, especially if they are already searching for this input.
Simply create content that answers their questions, and you can gain a customer with ease.
4. Click Rate
When utilizing software to assess keywords, pay attention to the click rate.
Google is constantly trying to make it easier for the consumer and one of the ways they do this is by creating no click search through the answer box.
This is when you search for something and the results appear right on the SERP.
This could be detrimental when looking to bring traffic to your website if your potential customer can find the answer to their question on the SERP.
If a keyword has a high search volume but a low click rate, there is a good chance that it is either being answered by no click search.
5. Tying It All Together
Creating content for your website in order to maximize SEO is not a task that can be done overnight.
The process requires research and quality content creation.
It is essential that the blog posts on your website incorporate a broad array of keywords in your niche in order to increase visibility.
When deciding how to best utilize keywords for your website, consider working with an eCommerce marketing agency.
They can ensure that you don’t waste your time developing content that won’t get the exposure you desire.