When Apple announced the App Store in 2008, nobody knew it would be such a hit. But now we have over 1.96 million apps and several creative ways to build apps to make our lives easier.

If you’re thinking of launching your own mobile app – congratulations! This is not an easy task and if you approach it right, you can be the next big thing. Just take a look at the home screen on your phone and see how many apps you use daily for fun or function!

Your app needs to stand out among all those 1.5 million apps. We at Paton Marketing, a leader for app development in Miami, want to show you the 8 app pre-launch ideas you need before officially launching your app.

So if you’re ready, let’s get started with this mobile apps checklist for launch!

STEP 1: Understand the Market


There are six main types of apps available for download today:

  • Educational apps: Apps that help you learn something new.
  • Lifestyle apps: Apps that entertain you with games, jokes, etc.
  • Social media apps: Apps that keep you connected to all your friends on social media.
  • Productivity apps: Apps that help you get things done.
  • Entertainment apps: Apps that are meant to be fun.
  • Utility apps: Apps that provide you with a function such as using GPS to navigate.

So where do your mobile apps ideas fall? Once you decide what sector your app falls under, you should double-check to make sure it’s not a saturated market. Conduct some related searches in the app store and see what comes up. That way you can set yourself apart from the rest of the pack!

STEP 2: Set Your App’s Price

You don’t want to set the price of your app too low because you won’t make any money. But if you set the price too high, you might not sell any downloads at all!

You can find out how much your competitors are charging for their apps by visiting the app store. You can also offer in-app purchases!

STEP 3: Plan Your App’s Release Date

If you want to get the most downloads, releasing on a day with high download rates is most effective. For example, apps released on a Sunday statistically perform the best! And on the other hand, apps released on Thursday perform the worst for Android while apps released on Friday perform the worst for iOS.

Also make sure to plan what you will be doing on the release date like a launch party, press release, etc.

STEP 4: Come up with an Original Name and Icon

It might be fun to try and be clever with your app’s name, but this can backfire really quickly. You don’t want your “clever” app name to be confused with something else.

This is especially important if you already have a business or existing app under this name. A good mobile apps tip is that when choosing the name and icon for your new app, you want to make sure it’s original and not infringing on any copyrights.

STEP 5: Have a Minimal, Yet Effective Description

You want your description to be minimal because it only needs to include basic information. A good mobile apps tip is to keep your description to the point. You want potential users to get a quick idea of what your app is used for and where it can take them.

For example, “Quickly find the best gas prices nearby” is a great description for an app that informs you of local gas stations and their prices.

STEP 6: Create a Video About Your App

The video is an important tool to demonstrate how your app works. You want your video to be at least 30 seconds long, but not more than two minutes. You want to give the viewer an effective explanation in a short amount of time.

You don’t have to be a filmmaker to create an effective video about your app. Just make sure it’s in HD and you have a call to action at the end.

STEP 7:  Submit Your App to the App Store

When you’re getting ready to submit your app, make sure it meets all of Apple’s guidelines for submission. If it doesn’t, you can expect to hear back from them.

You need to include the following:

  • A description of your app (it must be between 1,500 and 2,600 characters).
  • A high-resolution screenshot for your app’s icon.
  • An app rating that follows Apple’s guidelines.

It can take some time for your app to go through the review process. But once it does, you can celebrate!

STEP 8: Promote Your Mobile App

The hard part is over! Once you have all the information for your new app, now it’s time to get the word out. This is one of the most important app pre-launch ideas because without advertisements, how will people hear about your app?

Use social media to generate buzz about your new app! You can also consider pay-per-click ads and advertising on Facebook or Twitter. There are many options when it comes to spreading the word about your app.

You can also contact a media news outlet to promote your app. If your app is featured by a reputable news source, it will create a lot of buzz for your app. If you can’t get featured by the media on your own, then reach out to blogs and online publications that write about apps.

Keep in mind that this is something you’ll want to keep up with even after your app is live.


At this point, you’ll have a fully functional app that can rake in the downloads. Congratulations! Mobile apps are one of the most popular ways to engage with potential customers in the 21st-century.

By following this mobile apps checklist, you’ll be on your way to creating new revenue streams for your business!

Contact the experts at Paton Marketing to learn more about mobile apps ideas and mobile app development in Miami and to get your app launched today!