If you’re trying to grow and market your business online, you need to be smart about how you go about it. You can spend a lot of money on online tools that will help you accomplish your marketing goals, or you can use online resources for free. Fortunately, there are some great tools out there to help make your online business more effective.

Here are some of the best free virtual tools for business:

1) Google Analytics

Google Analytics is an online analytics software used to measure and analyze traffic to any website. It gives you the ability to view:

  • Sources of traffic
  • Where visitors routed from (for example, Google search or directly entering your website URL)
  • Visitors demographics information (age, gender)
  • Pages with the highest number of views and visitors
  • Conversion rates

This is one of the most useful online analytics tools for business and is beneficial to any business owner that wants to track their online success.

2) Google Ads

Google Ads is an online platform to manage online advertisements (text, image, and video ads). It helps online businesses to find new customers, bring them to websites and make online purchases. This platform allows you to create online campaigns with relevant ads related to your products or services. You can target your potential customers based on location, demographic information, online activities, and previous online searches.

3) Google for Startups

Google for startups is an excellent business tool for small startups. They can assist you in building your business by providing tools and infrastructure that are used by Google. They also provide you with free mentoring and training, utilizing the most up-to-date techniques.

This Google marketing tool makes it simple for businesses to market their goods and acquire the biggest possible number of customers.

4) Buffer

Buffer is a great choice when it comes to freemium online tools. It is a social media management tool that can elevate your business. The free plan gives you access to:

  • Up to 3 social channels
  • 10 schedules posts per social channel (30 total)
  • 1 user for your buffet account

5) Google Trends

Google Trends is one of the best online resources to analyze keywords, popularity, and search volume over time. It provides accurate and valuable information that can help you determine the best keywords to target.

6) Google Ads Keyword Planner>

By displaying the search volumes of relevant keywords, the Google Ads Keyword Planner aids you in locating appropriate keywords. You can evaluate your keywords and set your PPC budget depending on the results.

7) Canva

Canva is a free resource for creating clean, professional graphics that elevate your client proposal meetings, social media posts, and more! The wide selection of pre-formatted layouts and images makes Canva a fantastic digital tool for business owners.

Additionally, this tool offers a vast library of free-to-use stock images, illustrations, fonts, and more that you can implement anywhere.

This is an excellent tool for any business that relies on graphics for its business. Using these professional formats will create a positive and likable brand presence that is sure to draw in more customers!

8) Kickstarter

Kickstarter is a fantastic platform that allows entrepreneurs to showcase their ideas or products and allow investors to provide financial support. This free tool offers you a chance to validate your business idea and increase its chances of success. This platform helps customers discover new products and projects, connect with great innovators and reward them.

Of all the free virtual tools for business, this one is one of, if not the best, options for a small, very small, or freelancer business! It gives you the opportunity to promote your product or service to a global audience while gaining valuable feedback from customers and investors.

9) Later

Later is a Hootsuite alternative that provides you with the capabilities to manage social media for multiple accounts. It is a modernized, easier to use, and less expensive version of this well-known platform.

This service offers quick scheduling with its easy-to-use calendar, a huge storage library, and a promise to be 100% free, forever.

10) MailChimp

MailChimp is an email marketing platform with freemium options. This tool provides you with the ability to craft and deliver targeted email campaigns and send newsletters. The free plan allows you up to 2,000 subscribers and 12,000 emails sent per month.

This is one of the most excellent analytics tools for business and anyone who wants to run a newsletter or email marketing campaign.


As you can see, there are many fantastic and free online tools for growing your business. If you are just getting started, these can be a great way to market your product or service. Additionally, you can always upgrade to paid versions of these tools or hire an SEO service company to help you as your company grows.

Contact Paton Marketing to book a consultation with our team. We have provided high-quality SEO services in Miami for hundreds of businesses and reshaped their online presence.