Ever wondered how many digital marketing agencies continue to remain dominant forces within their fields? Well for one, it’s because they are always willing to think outside of the box, in terms of how they deliver products and services to their clients.

Many consumers defer to your website in order to stay informed and to be enticed of what you have to offer them.

Interactive videos are a great way to engage with your clients and it goes above and beyond in prompting them to take action when it’s necessary to do so.

We’re going to be taking a look at all of the benefits that interactive videos will have for your business strategies.

Interactive videos are deemed one of the most effective ways to connect with your viewers who are willing to learn about your brand, and how they can apply these teachings within their own businesses and personal lives.

Works on all Devices

They are not necessarily hindered in the ways in which they can be published, which means your interactive videos can be streamlined across a variety of platforms.

On your PC’s, tablets, smartphones, and any other devices that you can use to gain access to this information.

It should be noted that it’s entirely on you to ensure that the video is optimized accordingly, so that your users don’t run into any issues, regardless of what device they are using.

Once this is all handled, the production and delivery process will be that much easier.

Personalized for all of your Clients

Interactive videos allow for user-driven decision-making as well as a strong sense of user control. It definitely can enable a more personalized learning experience and greater choice for the learners that are involved.

Videos can be created in a way to allow the learners to make choices based on their role, staff level, or knowledge gaps. Can it get any better than this? Videos that are tapered to meet all of your client’s personal needs.

Evidently, this is a strong indication that you care about the well being of your client and you are willing to go the lengths to see them exceed.

According to the Brandon Hall Group, video learning is one of the top five critical items for effective one on one learning.

In a true self-guided manner, viewers of the interactive video can choose how far they want to go with the content, stick to the main message, or get into using side topics.

The Videos are Engaging

Interactive video is expansive and can involve the learner within your content scheme. These busy learners are very particular and will abandon your teachings if they think it feels slow, uninteresting, or unengaging.

Industry statistics confirm that interactive video experiences will reduce user drop-off in comparison to flat videos.

Story-driven approaches are efficient in encouraging exploration, which typically covers branching, learning more in “layers” of content, or collecting knowledge items that are dispersed across the entirety of this journey they’re partaking in.

If it’s done properly and effectively, you can experience the best of both worlds, from engaging characters and narratives, with wonderful opportunities to embed high-touch experiential learning through decision-based measures and outcomes.

Easy and Flexible

Out of all of the learning modules, video is very versatile and reliable. Video can stand on its own online and is a very valuable learning asset.

Educators can embed them in a classroom experience or even a more involved digital learning course. The videos can serve as mini-simulations, or they can help with performance support as well. Who knows, perhaps this can incite many constructive pieces of conversations that many educators are already coveting in their students, to begin with.

If you pull on their heartstrings and touch on matters that are relatable to them and their lives, you are well on your way to making this a very easy experience for whoever is involved.

You’ll also notice that most of the interactive video platforms will provide cloud-based authoring tools that are very user-friendly and only require short ramp-up times. Interactive videos can be elaborate, but they do not always have to be.

With the help of a camera or cell phone, simple video editing software, some hotspot icons, and a subpar design, you can create an interactive video that is entirely your own at any point throughout the day.

Depending on your organization and the approach that you will be taking, there may be an important budget and access considerations to pay close attention to. For example, does your organization cover the costs of mobile data packages?

Video files can be quite large, and a wide variety of interactive video platforms use a methodology that pushes video files to the viewing device, instead of being able to stream it.

“Choose your own path” videos can be very engaging with your consumers, but they can require you to produce three or more times as much edited video in comparison to a conventional linear format.

If you determine that interactive video meets all of the demands that you are putting into place, there are some traps that you need to ensure can be avoided:

  • Resist format temptation. Stay on track with the main messages you are creating and avoid unnecessary tangents and distractions. Just because you can, doesn’t mean that it’s necessary to do so.
  • Keep it Short and Sweet. Today’s viewers welcome conciseness. Longer durations mean more production for you and higher conversion rates. Even interactive video faces rising viewer drop-off over time.
  • Think small. Remember that your video and it’s appropriate hotspots should play out smoothly on a small screen for people with big fingers.

The historical divisions between “watch” and “do,” messaging and learning, and formal and informal training have broken down over time. The passive approach is out, experiential and participatory approaches are what’s in.

The interactive video represents an exciting, evolving new format that can connect directly with viewers on a personal and emotional level, and engage with them, prompting a plethora of growth and development.