If you own a business, small or large, you absolutely need to have a mobile application for business optimization.

Wait, what?

We know, you’re probably thinking “Why a mobile app? I already have an amazing website!”

Unfortunately, in this day and age, people spend their time on mobile platforms (phones and tablets) more than any other platform. Optimizing your website for mobile is great, but when it comes down to a mobile app or a website, the winner is clear.

What does that mean for you?

It means that if your business doesn’t have a mobile application already, you’re missing out on a lot of customers and most importantly, conversions. In 2020, US mobile retail revenues were $339.03 billion! If that doesn’t show you the importance of an app, then maybe this list will convince you to get in contact with a mobile app development company to develop your app ideas before your competition does.

Here is our a list of 8 reasons why your mobile users need a mobile app:

1) Mobile apps are faster

Every time that your customer wants to access your products on mobile, they have to open their internet app, search for your company, click on your website in the search results, navigate to the menu, and finally select your product page. That’s a lot of hassle.

With a mobile app, your customer can make a one-time download from the app store, and from that point on they will have easy access. No more accidentally clicking the wrong link, no more getting frustrated with mobile website accessibility, and no more lost sales.

2) Push notifications

The average American has a screen time of 5.4 hours on their mobile phones daily, which means that this device needs to be a prime target of your marketing efforts.

When you create an app for your business, you open up a whole new avenue for mobile marketing in the way of push notifications. Push notifications are messages that appear on your customer’s mobile device, even if they aren’t currently using the app. These messages can be used to bring awareness to new products, sales or events, and allow you to talk directly into the ear of your customer. It is one of the most personal ways for a business to market its product!

3) Provides great value

Mobile apps have an incredible potential to provide value to your customers. Here are just a few examples:

  • Mobile Payments: This is great for restaurants and stores where your customer expects to pay quickly. It can speed up the process more conveniently by allowing your customer to order ahead and pick up when best fits their schedule.
  • Provides Delivery Location: This is especially useful for travel and delivery industries. Customers value the ability to affirm the progress of their order and see transportation times or estimates.
  • Mobile Rewards: This feature is excellent for any business that would like to keep its customers engaged. You can use a customer loyalty program grown in a mobile app to drive engagement and new user acquisition of your product.

As you can see, apps give your customers great value in ways that just a website cannot.

4) Mobile apps are everywhere

Customers use apps for nearly everything, from reading their favorite magazine to completing transactions at their nearest convenience store. The mobile market is on the rise!

If your business wants to stay relevant, then it also needs to have its own app. It’s the best way to market your product and keep customers engaged, giving you a leg up over other companies in your industry. Plus, you can link your mobile app on all your social media pages!

5) Customers are demanding more

The need for mobile apps is growing at an incredible rate. Mobile app usage grew 45% between 2016 and 2019, with over 204 billion mobile app downloads worldwide just last year. And that’s no sign of slowing down!

Most importantly, customers are increasingly demanding mobile options for your business. This means that if your company doesn’t have one already, it will be at a disadvantage.

6) Helps with brand building

You already know that building a brand is one of the top marketing priorities for business owners.

However, most companies neglect that branding is a two-way street, and a mobile app can help you build your brand, too. An app is an incredible opportunity to tell your company’s story and inform customers of who you are and what you do.

7) Mobile apps make for excellent SEO

Using a mobile application for business is one of the best ways to improve your site’s SEO. You can use an app to feature your business and content in a central place and make it easier for search engines and other mobile apps to find.


Hopefully, after reading these 7 reasons that your website needs a mobile app, you understand the true importance of an app. If you would like to build your own mobile app or website or need help with app ideas, contact our team at Paton Marketing today. We are a top mobile app development company based in Miami, and we can show you why mobile app development matters.