Becoming an expert at SEO Optimization is no easy feat. Lucky for you, getting access to quality SEO tools is relatively simple. There are many kinds of software out there to help you get started, and this is what we’re going to be covering for today.

You are not required to use all of these tools, but it couldn’t hurt to try some of them out to see which one works best for your business.

What Is The Importance Of Using SEO Tools?

SEO tools will save you time from conducting menial keyword research and analyzing data. By having these tools, you’re able to see what’s performing well and which parts of your strategy could benefit from some edits and tweaks.

The best SEO tools will also make reports that indicate how you stack up against your competitors and where you can pursue some great opportunities. Additionally, they allow you to measure search performance countries, regions, or languages.

Even better. If you are managing more than one website, these SEO tools can analyze the performance of these websites right there on the spot.

With these tools, you save so much time from inputting info into spreadsheets and forms. Let’s be honest, most entrepreneurs detest this kind of busy work, especially if they are aware of easier methods.



Best SEO Tools

The following are the names of the SEO tools that are readily available for you to use:

  • Ahrefs (SEO Keyword Tool):

    This is one of the most recommended SEO tools that’s available online. It comes in second right behind Google in terms of being the largest website crawler. The tool can highlight what parts of your website need improvements in order to get better rankings for search engines.

  • Google Search Console:

    This tool allows you to monitor and report on your website’s presence in Google SERP. All you have to do is verify your website by adding a code to or going through Google Analytics and then you can submit a sitemap for indexing. Even though you don’t need a Search Console account to appear in Google’s search results, you can have a say in what gets indexed and how your website is presented with this account.

  • SEMRush (Marketing SEO Tools):

    Marketing SEO tools like SEMRush tend to be very popular in the SEO community. Experts love that you can have easy access to your rankings as well as ranking opportunities. One of the most sought after features is the Domain Vs Domain analysis, which allows you to compare your websites with the competition.

  • KWFinder (SEO Keyword Tool):

    An SEO keyword tool like KWFinder helps you find long-tail keywords that don’t have as much competition. Many of the experts use this SEO tool to find the best keywords and they will run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you in deciding your ranking while tracking your improvements based on a single metric.

  • Moz Pro (SEO Software):

    Whether you’re looking for keyword recommendations or a site crawl, Moz is a force multiplier. You can gather great insights into how your website is performing and it will show how you can improve it. Additionally, there is a free MozBar toolbar that you can download to look at your metrics while going through the page.

  • UberSuggest (Keyword Tracking Tool):

    Developed by Neil Patel, UberSuggest is a free keyword finder tool that helps you to locate keywords and look into the search intent by showing the high performing SERPs from short to long-tail phrases. You can find the right terms to use on your website with a variety of suggestions from this resource.

  • Answer The Public (Free SEO Tools):

    Free SEO tools like Answer The Public allow you to find topics that are suitable to write about. For instance, if you want to write about nutrition supplements, you can use this tool to create content around keywords that correlate with your subject.

  • SpyFu (Free SEO Tools):

    With SpyFu, you can very simply view the number of times a keyword gets searched each month while assessing the ranking difficulty for that keyword. You can do some research on your competitors to find out which keywords they’re using.

  • WooRank (SEO Ranking Tool):

    WooRank gives its consumers free and paid options to track and report all of your marketing data. You can also input your competitors data to discover which keywords they are targeting that way you can easily overlap with theirs. It can also assist with identifying duplicate content, downtime, and security issues, giving you the tools to fix these issues when they come up.

  • Majestic (Marketing SEO Tools):

    The site explorer feature gives you the opportunity to see a general overview of your site as well as the number of backlinks you have used. It also functions as an SEO keyword tool to find sufficient keywords to target.

  • Google Trends (SEO Checker Tool):

    With this tool, you are given information regarding a keyword, but it offers great insight into the trends and accompanying topics, which can be invaluable at any level of business growth.

  • SEOQuake (Free SEO Tools):

    This Chrome extension functions as an SEO tool that conducts on-page site audits, evaluates both your internal and external links, and also does website comparisons to determine how you will stack up against competitors. Some other features of this SEO tool include keyword analysis like keyword density, an easy to read SEO dashboard, and the option of using an export feature that allows you to easily download and export data to people on your team.


Now that we’ve looked at some of the premiere marketing tools and resources, it’s up to you to put them into practice. If you implement these into your marketing strategies, it’s sure to pay dividends for the foreseeable future. The possibilities are endless as SEO will continue to hold its value. It’s helping small and large businesses each and every day. Why not cash in on some of this good fortune for yourself? Keep doing additional research to see what software will best serve you.