Businesses no longer solely rely on written content to raise brand awareness, increase sales, or have audience engagement. This is mainly because this can be done with video marketing.

Since we live in a world where digital marketing is vital to having a successful business, it only makes sense that video marketing is part of that! With that being said, everything you need to know about video marketing in 2021 will be discussed in this article!

So, stay tuned to gain major insight on what’s all involved with video marketing and how you should be incorporating it into your marketing strategy. Trust us; you’ll want to start using video marketing as soon as possible!

What’s Video Marketing?

Let’s start with the basics. You may be curious about what video marketing is through a more detailed description. If that sounds like something you’d like to learn more about, then keep reading. You won’t want to miss out on this popular form of marketing for a business!

According to NG Data, “Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.”

Video marketing can be used in various ways to help your business grow! Whether you want to increase your organic traffic flow, promote a specific product for your business, or use it to engage with your audience in an informative way, it can do it all!

Benefits of Video Marketing!

It can’t be denied that there are multiple benefits video marketing can have on your business. If you need to find ways to increase brand awareness or bring in organic traffic, you’ll want to know the benefits of video marketing!

Marketers that are data-driven enjoy video marketing for many reasons, especially since you’re able to easily track audience engagement in a way that matters the most! This form of marketing is extremely valuable, so it only makes sense that you’d want to include video content to help improve your business, right?

Video marketing is highly versatile, and you can get a lot of uses out of it! Incorporating video marketing into your content strategy would be a smart move for many reasons!

Some of the most significant benefits of video marketing that you need to know about right now are listed as:

  • Revenue can increase
  • People prefer video content which can lead to them finalizing their decision of buying your products/services
  • Video marketing can rank your search engine result pages higher
  • It builds credibility and trust that your customers will appreciate
  • Increase audience engagement on social media platforms
  • Users LOVE watching videos on a mobile device which can drive more traffic to your business
  • Email campaigns are more effective with videos

Different Types of Videos to Boost Brand Awareness!

Guess what? There’s plenty of different types of videos that you can create to boost your brand’s awareness!

Did you know that video content can significantly help captivate the audience’s attention longer than other forms of marketing? Yup, you heard that correctly! You’ll want to make sure you’re creating high-quality content so you can promote your business for maximum exposure as well as promote your business on platforms that only allow video content.

Different types of videos that you can create as soon as possible for growing brand awareness is:

  • Webinars
  • Product reviews
  • Contests
  • Tutorials
  • Behind the scenes
  • Vlogs
  • Video emails
  • Live talks
  • Customer success stories

Video Marketing Is On the Rise in 2021!

Video marketing has become more popular now than ever before. Your business should be including video marketing in some way so you can take your business to the next level!

It’s time to discuss the facts behind video marketing and why many businesses thrive more when they include this form of marketing rather than those who don’t! You’ll want to know these facts so you can understand why you should be using video marketing right now.

According to Oberlo, “It should come as no surprise that the market share in internet traffic is set to increase. It’s estimated that by 2022, 82 percent of the global internet traffic will come from video streaming and downloads. That’s an 88 percent increase in traffic share from the 72.3 percent in 2017.”

From the statement above, it’s clear that video streaming and downloads will be fully affected by 2022! This means that right now, in 2021, people already realize how valuable and convenient video streaming is. You can use videos for almost anything nowadays, which is perfect for your business!

So, by now, you should realize that video marketing is being used way more than you may have thought! That’s why you should use video marketing if you want to grow your business in 2021.

Need Video Marketing Services? Call Paton Marketing Today!

If you’ve been struggling with finding a way to boost revenue as well as having new and exciting ways to spice up your content strategy, then you’ll want to have us on speed dial! Here at Paton Marketing, we can offer you high-quality video marketing services that will have your mind blown with how effective video marketing can be for your business!

Additionally, it may be beneficial for you to know all of the video services we can provide for you! The different types of videos that we can produce for your business would be:

  • Promo videos
  • Product videos
  • Testimonials
  • FAQ videos
  • Commercial videos
  • Interactive videos
  • Event videos
  • Advocacy videos

If you’re interested in using our services to help build your business in 2021, then don’t hesitate to either call us or go directly to our website! We would love to hear about your business and how we can help you!