We have said it before, and we will say it again. Content is king. Content comes in various forms, and video content is a great way to increase lead generation, conversion rates, and sales. Video content and written content continue to grow and a great tool to put your businesses at the frontline and increase your sales and click-through rate.

In 2021, it is predicted that consumers will spend 100 minutes per day watching online videos. Video marketing is a great way to increase your engagement and boost your content. Statistics have proven that people are 10X more likely to want to engage with video content. Video marketing can also increase your conversion by up to 80%. 

Written content marketing is also a fantastic tool to utilize for your business in 2021. It is excellent for companies of any size because it is affordable, drives traffic, and can drastically increase sales. 

We at Paton Marketing have the tools and experience necessary to help your business increase your traffic and engagement through video and written content. Continue reading to learn more about the benefits of video marketing and content marketing from the experts at Paton Marketing. 

Content Can Be Reusable 

The best thing about content is that it can be reused and repurposed in so many ways. Do you have some great written content that you are looking to turn into a video, podcast, or social media post? With written content, the opportunities are endless. You can take the short blog post you wrote for your business and turn it into a social media post, a how-to video, and many more valuable content pieces. 

What are The Benefits of Video Marketing? 

Not only are more and more people spending more time watching videos, but videos are a unique and highly effective way to engage with your audience. Adding a video to your landing page can also increase your conversion rates by up to 80%. Sometimes, consumers can get confused with some products or services. Sharing a video with your consumers will educate them and help them understand your business, product, or services even more. 

Instead of crowding your landing page with lots of written content, try an engaging video to make things more interesting. Including written content in the landing page is still important, but try not to overwhelm the consumers.  

Videos are Attractive 

People are visual learners. Video marketing is a great way to catch the consumer’s attention quickly and efficiently. Video marketing captures the user’s attention, fast, and gives the consumers a lot of information in a short segment. Often people are far more likely to watch a 10-15 second video than reading 10-15 seconds of content written out when it is the first thing they are viewing. 

Videos Improve Conversion Rates 

Videos are known for improving and increasing conversion rates as well as bounce rates. Videos are far more engaging for marketing campaigns. People love to see how a product works right in front of them rather than just telling them how it works. 

According to Hubspot, 53% of consumers prefer video marketing over written content. While this is not a significant divide, it is still an important aspect to think about for businesses. Video content can be a great way to reach a new audience that may not be familiar with your brand, product, or business. 


What are The Benefits of Written Content? 

Just as video marketing has its benefits, so does written content. If you are a small business just starting, chances are you do not have a large budget for content just yet. While video content is terrific, it is also expensive. Written content is more affordable and does a great job as well. 

When the time comes that you have enough money in the budget to repurpose your written content, this makes it far easier to turn into a video or podcast. The opportunities are endless with written content. The videos are great. However, they are harder to reuse or repurpose. 

Written Content Can Be Searched 

When consumers are searching for something, they want that information quickly. The benefits of written content are that you can use specific keywords related to your product or service to target the audience you desire. The downside to videos is that consumers can not search exact keywords throughout the video. 

Written Content Can Be Easily Distributed 

Guest posts are vital to businesses. They are a great way to gain more brand recognition and create relationships and partnerships with other brands and consumers. There are so many different platforms to publish your written content that make it desirable for consumers to want to read. When posting written content as a guest blogger, be sure to backlink your article for further information and gain traction. 

Text is More SEO-Friendly 

As we mentioned before, you can not put keywords throughout a video. Keywords in written content are one of the most important aspects of content marketing. All search browsers have an algorithm, and the keywords that people search make a massive difference in this algorithm and if your business will be found. Written content has a much higher chance of being seen using keywords than a video does. 

Final Thoughts 

If you are thinking about ways to improve traction on your website through video or content marketing, contact us, the experts at Paton Marketing, today for more guided assistance and tips as to how you can. 

Video and content marketing are both beneficial marketing techniques that any business should utilize in 2021. If you are thinking about adding a video to your website to increase traction but do not know where to start, there are plenty of resources on our website to help you out. The same goes for writing content with specific keywords that will help ensure that your business is ranked number one on Google’s search engine results pages. 

Remember that content can be repurposed in so many different ways to help your business flourish.