Facebook marketing is a great way to get your product or service in front of consumers. Through the targeting capabilities of Facebook, you can make sure your ads are reaching your desired audience. But with so many features and capabilities, how do you know where to start? Here are some basic mistakes of Facebook marketing – and some tips on what you can do instead!

1) You’re not targeting the right people

If you do not see the results that you want, this could be because you are targeting the wrong type of people.

Let’s pretend your company makes beautiful paintings and wants to sell them to art galleries. If an art gallery is searching for painters on Facebook, chances are they don’t have much money to spend!  Instead, target other businesses that would need an artist, things like photographers or interior designers. It might sound crazy but trust us – it works. Instead of just putting in interests, demographics, or other broad options, drill down to the specific target that you want. For example – if you are trying to market your restaurant to stay-at-home moms, don’t forgo mothers who like craft beer and fine dining. Try mothers who want wine! There also may be other factors that come into play.

2) You’re Using The Wrong Images

Cute images of puppies do not work on the internet anymore, which means if people like them, they “like” them for ironic purposes. It all comes down to marketing speak: utilize an image that represents your company or product in a relatable way.

3) Your Image Is Too Cute/ Aesthetic/ Generalized Content

Suppose you’re trying to do something with an aesthetic image. My best advice is not to do it. It’s done, overused, and no one wants to see it.  It’s like how everyone knew that Pinterest was going to require written content, but it took six months for marketers to realize this! Yes, you can get away with it sometimes, but don’t bank on your company doing something innovative. Your Facebook ad ideas should be based on the newest trends from the site. 

4) You’re Not Using A Call To Action

A call to action is a phrase that tells readers exactly what to do next.  In the example below, it’s as simple as “click here” or “sign up.” Notice how this stands out from other parts of the image – you’ll want to make it noticeable but not so prominent that it makes people feel like they are being shouted at (unless your goal is to call).

We recommend testing different text styles and colors with your images to see what works best for your brand/ audience… And don’t be afraid of using multiple CTAs in an ad!

5) You’re Not Using Video To Focus On Conversions

A picture of a product might be able to sell it. But a short video is going to help close the deal! This does not mean going crazy with videos but picking one or two where people can see what they are buying before clicking. This is what makes people buy into your product or service (or like your page, etc.).

6) You’re Not Using Proper Keywords

The most common Facebook marketing mistake is not using keywords. What are keywords? Keywords are phrases that you want your page or advertisement to show up for on Facebook.  Let’s say you have a flower shop – the keywords could be something like “fresh flowers,” “best florist in Seattle,” even just “flowers.” The more specific your keywords, the easier it will be for people to find you on Facebook.


7) You Are Being Too Pushy

Make sure you aren’t tooting your own horn. If people like your page, they can see what you post (if they want). Tooting your own horn too much will cause the opposite effect, and people will dislike your page if it’s annoying them. Do not sell all the time! Not only is this annoying, but Facebook wants you to provide some kind of value with your content, and people will not like or share it if it’s just a sales pitch. Only sell the product once! People don’t want to be bombarded with advertisements on Facebook; they just want good content reflecting what they think.

8) You’re Posting The Wrong Content

Make sure your posts are going out during the right time of day! This varies from person to person, but it’s a good idea to research what times work best for your audience. Every community is different, and Facebook has been trying its best to cater to that. That means you need to find out what times work best for your community and be sure to post during those times.

9)You’re Not Tracking Your Data

it is easy to track data; you just have to put in the effort.  We also know you are busy, so when creating Facebook ads, make it easy for your business to see what is working and what isn’t by utilizing tracking data. If you are not tracking data, how do you know how to make your Facebook ad better? It is super easy to track data – usually, all you have to do is take the URL of the page on Facebook that your advertisement is directing people to.

  • You can also use a unique tracking link every time someone likes or comments on one of your posts. This way you can use Google Analytics to track how many people are liking, commenting, and sharing your content!  
  • Facebook created a tool called Insights which will help your business understand how to utilize the site better through data analysis.  It is completely free and easy to use.

10) You’re Not Using The Right Content

Facebook is a business tool that offers consumers different products and services. If this isn’t your business, don’t monitor people using your business name.

11) You Have No Long Term Plan

This is the most important thing you will need for your Facebook marketing campaign. You can’t sit back and post whatever, whenever – you need a plan that aligns with your company’s goals. 

12) You’re Over-Selling

Do not try to sell people to death on Facebook. This is probably the most common mistake with Facebook marketing, and it’s trying too hard to sell things. You want your content to pull at your audience’s emotions, not push them away by having a sales pitch every two seconds! When you mention services or products in posts, make it appropriate that it’s there. Don’t ram them down people’s throats all the time! Don’t oversell yourself because no one likes pushy salespeople.

13)    You’re Posting Too Much

Facebook is a social media site, not a place to advertise. Make sure your page matches up with what people are looking for when they use Facebook! You wouldn’t want to waste your time or money posting something against what you are trying to achieve.

Don’t make the mistake of posting too much, don’t post every single day – do not post 3 times a day, News Feed is completely different from what it used to be. If you want results, post frequently but with good quality and engaging content

14) You Don’t Think Outside Of The Box

This means be creative and don’t just post more content without thinking of different ways for marketing your product or service on Facebook. Play around with a few different tactics and see which one works best for you and your business. Try contests, freebies, or anything that will engage your audience! Who doesn’t love free stuff? And if it is something that is related to your company, even better.

Lastly, make sure to focus your best content on the right audience. Facebook offers a wide range of targeting options so you can make sure your ad reaches the right people. This includes age, gender, location, interests, and more! You can even target people who have shown interest in your competitors or have visited your website.


Social media services in Miami are booming, and with the help of Paton Marketing, you can dominate this field. Paton Marketing social media services in Florida is a great place to start, and we will help you every step of the way. Paton Marketing social media services have helped businesses grow since 2005, and we know how to get social media success.