The importance of using real estate SEO services cannot be understated. The number of people who use the internet to search for homes and other property is exceptionally high and constantly growing. One report estimates that over 90% of all home buyers will search online before buying a home and that about 22% of those buyers start their searches on Google (Nashville Center City Development Corporation, n.d.).

This article discusses why it is important to utilize SEO services as a real estate company and how they can improve results in search engines like Google.

Real estate companies spend an immense amount of time and resources marketing themselves through traditional media outlets like print flyers, billboards, television ads, and radio spots; however, many real estate companies do not utilize the power of the internet. Ninety percent of home buyers begin their search online, and that number is increasing daily. A recent study by Symantec (n.d.) found that searches for accurate estate-related items on Google had more than tripled in just one year!

Given these numbers, it’s obvious why real estate SEO services are highly recommended. Those who do not take advantage of the algorithm will find themselves outpaced by those who do because home buyers are searching online before they buy a house or other property. Not using this information makes it difficult to connect with potential customers effectively.

The following are seven actionable SEO tactics for real estate websites

1. Domain Name Selection

One of the most critical steps to take when building a website is choosing an appropriate domain name. This article suggests that companies choose easy-to-remember, concise terms. It also warns against using words like “realty” or “estate” because people searching online expect results explicitly related to real estate transactions. The article suggests that companies choose names that are shorter and more direct.

Once a company has selected an appropriate domain name, it’s essential to include keywords relevant to the real estate business in the site’s content. We recommend using a mix of short-tail and long-tail keywords. Short-tail keywords are general terms that people might use in searching, such as “real estate.” Long-tail keywords are more specific, such as “luxury homes in Scottsdale, AZ.” You can also use various long-tail keywords throughout the website, including in the site’s title, meta descriptions, and header tags.

2. Maximum Page Authority

The Search Engine Optimization (SEO) industry uses metrics like domain authority, page authority, and bing’s keyword difficulty tool to measure the strength of any web page’s profile. And while these tools are still relevant, newer ones like MozRank and Majestic compete are even more reliable.

All of these tools can report the strength of any given web page’s profile. This means that search engines like Google use these signals to determine which sites have good SEO pages and which ones do not. Once the work is complete on a site, specialists can track their progress by measuring metrics as MozRank and Majestic compete. These newer metrics typically outperform other metrics because they factor in many things ignored or undervalued, such as social authority, trust flow, referring domains, etc.

3. Do-Follow Links

If you’re seeing competitive keywords related to your business’s products and services, use do-follow links as much as possible. It may sound counterintuitive because SEO tips and tricks state that there should be no do-follow backlinks and only use the no SEO backlink attribute to build strategies for your website’s profile. But this is not true anymore because Google has clarified recently that they count do-follow links as votes for a site’s relevance to a specific search term or phrase, so it helps with SEO rankings.

4. Use Multi Keyword Meta Tags

While meta keywords tags are advised against by many experts, multi-keyword tags still occur in any marketing campaign involving real estate SEO services. A few professionals still use meta keyword tags but mainly as a way of proofing their keywords from getting lost in spam. In most cases, Seomoz recommends using titles and descriptions with the keywords included as multi-word phrases rather than single-word terms.


5. Content Regulatory & Quality

Create content regularly to keep your site looking fresh, without going overboard on quality or quantity, for that matter, if you’re planning to do long-tail keywords. Regardless of how often you produce new pages, ensure they are original and don’t sound like a copy/paste job. Keep them informative and relevant to avoid rewriting the same content on sites. Search engines do not like spam and will punish you for link building that looks spammy, so prevent farming content from any experts advising against meta keywords tags proving practices at all costs.

6. Make a List of Competitors’ Backlinks & Analyze the Competition

Another vital tactic, almost as crucial as clerks, is to make a list of your competitor’s backlinks and analyze the competition. If you’re going after competitive keywords, making a list of their backlinks is one way of seeing how strong they are in the eyes of Google – albeit from an SEO perspective only.

7. Improve Site Speed

Site speed is a significant ranking factor becoming more critical with each passing day. Google uses page load time and response time to determine the performance. When you run platforms such as research tools or SERPs, Google will see how long it takes your server to send a file back to the search engine spider while using the amount of time it takes for a web page to load on a user-friendly browser fully. Both metrics are used by professionals when determining how relevant any given web page is, not just from their end but also from SEO services.

Google Analytics is the first choice for tracking traffic sources for services or keywords that people are using to find your content marketing. Regardless of what software you’re using, it suggests analyzing which pages performed well and which ones didn’t so you can use this information when creating future content. The more relevant it is to your business’s products and SEO services, the greater its chances of success in rankings.


If you are looking for SEO services in Miami, successfully or employ some of these tactics. Paton Marketing is what you need. These services’ packages are designed to help you click with your online marketing campaign.