Improving your rank on Google is a large part of having a successful business. You can use many different strategies to enhance your position on Google’s search engine results page that does not cost your company any money.paton-icon

Where you rank on Google’s search results is a crucial part of gaining leads and attracting new customers to your company. It can be challenging to optimize your ranking. However, with time, effort, and perseverance, it is possible. In a short amount of time, you will see how important it is to be ranked high on Google’s search engine results page.

If you are looking for strategies and assistance to improve your business’s SEO ranking on Google, contact us at Paton Marketing for quality one-on-one personalized strategies and assistance today.

Continue reading for more tips that you can do today to better your company’s future.

Assess Where You Currently Rank On Googlegoogle-ranking

Knowing where you currently rank on Google is a critical factor in increasing your Google ranking. There are several tools and strategies in which you can use to understand where you stand. Ubersuggest is an excellent tool to monitor how your keywords are ranking compared to your competition.

Publish High-Quality Content

Publishing high-quality and relevant content to your website is crucial for optimizing your SEO ranking on Google. There are several ways to do so, such as using different keywords and backlinking articles.

Publishing content is just the start of increasing your Google ranking. You want to ensure that these keywords you are using are relevant to your business and flow with the article you are writing. The headlines and subtopics of your article have a significant influence on your search engine ranking as well. Be sure to repeat your keyword or keyword phrases several times throughout your content.

As you continue to publish your content, it is essential to keep posting content regularly as well. Search engines are constantly changing many different businesses ’ rankings, so even if you are at the top one day, you may not be the next. To ensure that your business is consistently ranked highly, you need to publish regularly. You may want to work with a content team, such as ours at Paton Marketing, to develop a monthly schedule to publish content.

Improve Your Pages Speed

Improving the speed of your web page will enhance the user experience and improve your search ranking. It is essential always to provide the user with a phenomenal experience. In many cases, time is money. The more time that someone spends on your website could mean the more money they may spend. If your website will not load, crashes, or has links that are not working correctly, these are all detrimental factors that will decrease your Google ranking.

Optimize Your Images

Optimizing your images is crucial to the identity of your website. If your pictures are blurry or taken from another website, this hinders your credibility, making people feel that they can not trust your website. Be sure to always use high-quality images that are true to the vision of your company.

Optimize For Voice Searchvoice-search

Many people prefer to ask their phone questions rather than Googling something. According to a study by Perficient, “55% of respondents include using voice searches as one of their top three answers.” This crucial data indicates that many people prefer to ask their phone a question than type it into a search engine.

To ensure that your company can be found through voice searching, you want to optimize your content so that it can be read in a natural conversational style over just single keywords.

Break Up Content with Header Tags

Breaking up your content with different headlines is a perfect way to optimize the user experience on your website. Not only does it make the content much easier to read, but it is also an ideal way to incorporate keywords into your content seamlessly.

Fix Any Broken Links

Broken links can and will decrease your SEO ranking on Google. Not only does it not look good as a business when you have a link that does not work, but it may even bring your consumers to an invalid website or the wrong website. If you want to search for incorrect links on your website, check out Dead Link Checker.

Always Provide Contact Information

Having the correct and updated contact information is essential for any business. You want to be sure that your business’s name, address, hours, and phone number are always up to date. If a customer calls your business and is given an invalid phone number, they will not be coming back to support your business.

Have Click-Worthy Titles

To optimize your SEO ranking on Google, you want your titles to be under 65 characters. When they are over 65 characters, some of the titles made it cut off. Keeping it short and simple enticing is significant and increases your ranking on Google.

When you are creating your titles, make sure that they are clear and to the point. Even though 65 characters may not seem like a lot, it is vital to ensure that they know what they are clicking on before reading it.

Check out this article by Dan Shure as a more in-depth guide to writing click-worthy titles. Are Your Titles Irresistibly Click-Worthy and Viral!?

Have Meta Descriptions

Meta descriptions are what optimize your click-worthy titles. You want to ensure that they are descriptive as well as unique. Think about:

  • Who?meta-description
  • What?
  • Why?
  • When?
  • Where?
  • How?

Final Thoughts

Overall, we hope that this was informative and helpful for you to understand how you can improve your ranking on Google’s search results. If you are looking for more in-depth strategies to enhance your ranking on Google, contact us at Paton Marketing today. We have over a decade of experience improving companies ranking on Google and a qualified team to provide you with assistance.