Social media management is a crucial part of your business’s success. Without a solid social media presence and reputation, your brand may not be recognized by the audience you are trying to target. There’s so much valuable information that comes from your customer’s feedback about your social media presence that is displayed to them.


When people search for your company, they will often look for the social media account tied to your business. Social media tells consumers and customers a lot about the business’s brand and goals. What other people have to say on social media has a significant impact on your business.

If you want to increase or improve your online reputation and your social media for your business, contact us at Paton Marketing for guided assistance on how you can improve your online reputation. Our social media and content experts will boost your brand recognition and give you valuable lessons that you will use for a lifetime when running a business.

Continue reading to learn more about reputation management for social media. We will go over how to manage your social media reputation, explain what social media reputation is, and many other vital things to online reputation management.

What is Social Media Reputation Management?


To start, let’s talk about what social media reputation management is. According to Rize Reviews News, “Social media reputation management is the process of monitoring and managing user-generated social media content such as reviews to influence the way your brand or business is perceived. It involves many aspects that include online reputation management, reputation repair, and review response” (Barloso).

Some businesses have an in-house marketing social media team that manages their social media accounts. While some small businesses cannot afford this, they still must be up-to-date with the different forms of social media. If you are looking to hire an agency with experience and social media reputation management, we at Paton Marketing are here to provide you with assistance.

How Can You Manage Your Social Media Reputation?

Reading negative reviews about your business can be very difficult. However, it is how you respond to negative reviews that can significantly impact your business’s online presence. Negative reviews are not the end of the world and can be looked at as an opportunity to improve your social media reputation management strategies.

One of the first steps of managing your social media reputation is finding out where you currently stand. Unless you know how you are doing on all of your social media platforms, it can be challenging to know what people think of you online.

There are a variety of things that you can do to monitor your social media accounts, such as creating Google Alerts every time that your business is mentioned. Once you have assessed how your company stands on its social media accounts, it is a lot easier to improve your online reputation.

Respond to All Reviews

Responding to any and all reviews is very important for your social media accounts. You want to be sure that you are always polite, professional, and prompt. Responding in a timely fashion is very important, especially when responding to negative reviews about your business.


Track Your Return on Investment

When you have invested in your business, it is vital to track how your investments are going. If your reputation management strategy is working for your business and you see a change in revenue, then keep on doing what you’re doing. However, if your investment is not panning out how it should be, it may be time to develop a new strategy.

The Principles of Social Media Reputation Management

When it comes to social media reputation management, there are few things that you should always do to have a solid online reputation. `

  • Always be professional and respectful in all responses on social media accounts.
  • Encourage positive reviews.
  • Personalize each response by addressing the customer by their first or last name.
  • Let each customer know how they can reach you.

Paid Media for Social Mediapaid-ad

Paid media is all marketing things that require payment to gain traction or reach your audience. This type of media and advertising is excellent for attracting new customers and previous customers. A few of these include pay-per-click advertising, where a business pays each time someone clicks on their advertisement. Paid media is a great way to drive traffic and build relationships with customers and other influencers.

Earned Media

Earned media comes from external coverage that you did not pay for, such as someone else sharing your post on social media or when customers or potential customers talk about your business online without receiving any form of payment.

Identify Your Social Media Goals

In order to have a strong social media presence, you need to have set goals for your business or company. Once you have set goals, it will be much easier to accomplish things as well as track how well you are doing. A few things that you may want to reach in the long run include:

  • Do you want to earn more followers on social media?
  • Do you want to increase sales and revenue?
  • Are you looking to increase brand awareness?
  • Do you want to increase engagement?
  • Are you looking for potential customers?


If you are looking for a way to spice up your social media accounts and increase engagement among your follower’s blogs are great. They are the key to success in marketing. Google has a very complex algorithm based on a variety of factors. One way to increase your ranking on Google is to use keywords relevant to your business to drive customers to your social media accounts and website.

Final Thoughts

At Paton Marketing, we have a team of expert content creators here to write and produce blogs for you that are sure to increase engagement and reach a broader target audience. If you are interested in learning more about how our digital marketing team can help your business improve its online reputation, contact us today.