How to Monetize a Blog in 2021 (13 Ways to Repurpose your Content)

Only a few years ago it was difficult to monetize your blogs and make a profit from them. Luckily, it is much easier today than it was in the past. If you are currently writing blogs and not making any profit off of them it is time to change that! 

When writing blogs and creating content it is important to think about your audience as well as the keywords you are using for SEO purposes.

Monetization does not mean that you have to increase your prices in order to turn a profit, but you’ll need to think strategically. It also does not mean that you need to have thousands of viewers each month. However, having a few thousand is ideal in order to monetize a blog in 2021.

Continue reading to learn about the benefits of repurposing your content and monetizing blogs in 2021. You’ll come to learn that there are many ways to monetize your content so that it can continue to pay dividends for your business schemes for years to come.

1. Create a “Best Of” Blog 

This type of blog post is great for repurposing and monetizing your blogs in 2021. This is typically a compilation of other things you have written in the past that revolve around the same theme. For example, if you wrote about your favorite Amazon finds this year, you could create a blog that focuses on your favorite products that you found and used the most.

This is also a great way to incorporate promotions and referral codes into your blogging. You can do this by offering your readers a code they can use at check out, so you earn money when someone purchases that product.

2. Host a Webinar

Webinars are a great way to drive traffic to your blog and for repurposing old content. You can create a webinar about the blogs you have already written, or come up with a new topic. Offering a free webinar can be great for lead generations as well, you may even want to think about charging a small fee to increase your blog monetization.

3. Repurpose Interviews

Interviews are a great way to increase viewership on your website and it helps with repurposing content. Interviews are often easy to conduct. You may want to re-interview a previous person you wrote about to help your followers get more information about where they are now!

4. Create Engaging Images

When you are repurposing your old content to monetize it, it is important to create engaging images to complement the content. Content with images does better for SEO (search engine optimization) and it generates excitement for your readers.

5. Accept Sponsored Blog Posts

If you are already writing strong engaging blogs for your readers, try bringing in some potential sponsors! Sponsored blog posts are very similar to influencers who promote products on social media.

Sponsored blogs are when a company will pay you to write about their product. This could be a review, a how-to, or anything else they want. Some companies may even write the blog for you, so all you have to do is publish it!

6. Offer Online Courses

If you offer a skill that is valuable for others, most of the time, people will pay to learn this skill! It is a great way to monetize your blogs. Many people have blogs about how to create unique do-it-yourself furniture or a cooking blog. If you have a following that you think would benefit from learning how to do something that you’re familiar with, you could sell your course online.

7. Monetize with Merch

Many brands or influencers have their own merchandise that they sell to their fans, and having a blog is no different! You are writing content that people enjoy reading, and these people are your biggest fans. Many successful bloggers sell merchandise such as t-shirts, hats, phone cases, or other products with their blogs logos on them.

8. Start a Coaching/Consulting Business

You can only go into so much detail in a blog post. Oftentime, people will still have questions or will want to learn more from you regarding a certain topic. Offering coaching and consultations is a great way to help your readers learn more about your valued expertise.

9. Make Money Advertising

Display ads can be a very popular way to monetize your blog. You may want to think about who you are selling the advertising space to and make sure it directly relates to your readers or the topic of your blog. This will also help ensure that the ads they are seeing are relatable for them. The better the blogs perform on your site the more compensation you will earn.

10. Become an Affiliate Marketer

Affiliate marketing may be one of the most common methods for monetizing a blog. Affiliate marketing is very similar to sales. You help promote a company’s product in your blog and get a percentage of sales when someone purchases that product.

11. Sell Physical Products to Your Niche Audience

Another way to monetize your blog is to sell products directly to your audience members. This is where blogging becomes combined with an e-commerce site. Starting an e-commerce site is a great way to monetize your blogs and build your audience profile.

Since these people are already reading your blog, they have a sense of trust in you and what you write about. They are your supporters. With some of them having been there from the start. Because of this, they will trust what you are writing and publishing!

12. Freelance Writing

Freelance writing is a great way to repurpose your old content and take those ideas with you to help another brand grow. Blogging is not always an easy way to maintain a living, so many bloggers will freelance and write blogs for other companies.

13. Membership Content

Membership content is big amongst popular bloggers. Many people want to feel like they are a part of something exclusive, so they would be willing to pay for that exclusive content. If you are going to promote exclusive content, be sure that you have an audience that would be willing to pay for it.